What is influence, and why do we want to have it? Influence is so much more than persuasion. The art of influence is having the ability to make an impact and affect how other people behave, think, and make decisions. Those who master the art of influence are often adept at tapping into people's emotions and motivating them to act. To put it simply, influence is the ability to get those around you to act on your ideas. Rene Rodriguez is often described as “powerful,” “thought-provoking,” and “authentic” by his clients. He has researched and applied behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world-class sales expert, and renowned speaker coach. His book, Amplify Your Influence, became a Wall Street Journal bestseller, earning the second spot.  In this episode, Darius and Rene talk about overcoming rejection and embracing suffering, the power of influence and how to leverage it, and the importance of authenticity in business. Rene also discusses negative bias and why humans give more psychological weight to unpleasant news and information.  Topics include: Why Rene gave up basketball to become a salesperson at a young age The value of embracing suffering Rene shares the story behind his Wall Street Best Seller book, Amplify Your Influence Understanding the importance of influence Defining the AMPLIFII Formula and how it works The 3 P’s of AMPLIFII Formula Understanding Aristotle’s Rhetorical Triangle to gain maximum influence Why people are hardwired for negativity How to leverage core values in influencing others The secret keys to staying fully authentic in the digital world And other topics… Resources Mentioned: Amplify Your Influence by Rene Rodriguez: https://www.amplifiibook.com/ Connect with Rene: Website: https://www.meetrene.com/ Instagram: https://www.instagram.com/seerenespeak/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices