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The Greatness Machine

TGM Classic | Rebecca Homkes | Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times

The Greatness Machine

Darius Mirshahzadeh

Education, Entrepreneurship, Business

5.0 • 135 Ratings

🗓️ 4 August 2025

⏱️ 62 minutes

🧾️ Download transcript

Summary

What can businesses do to not just survive, but thrive in today’s volatile market? Today’s market is highly volatile, and the winning formula is having not just staying afloat but rather growing in uncertain times. Businesses can achieve this by adopting a proactive and adaptable mindset. Rather than seeking stability in an inherently unpredictable environment, companies must embrace change as a constant and prepare to be able to respond quickly to changing market conditions. Rebecca Homkes, a high-growth strategy specialist, sheds light on some basic principles and actionable steps to help in navigating the unpredictable landscape of modern markets. Drawing from her extensive experience in strategy consulting, she emphasizes the importance of proactive adaptation for businesses not just to survive but to thrive. Through her newest book, Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times, advocates for a shift from rigid planning to dynamic preparation, where leaders focus on aligning beliefs, testing assumptions, and making strategic choices based on evolving circumstances. In this episode of The Greatness Machine, Darius is joined by Rebecca to delve into strategies for thriving in today’s volatile market, addressing common misconceptions about uncertainty and offering practical advice for businesses to identify their unique strengths and leverage them to capitalize on emerging opportunities while mitigating risks.  Topics include: What inspired Rebecca to start her strategy journey The importance of having an alignment on performance and growth goals Why it matters for a company to have a clear vision and direction  Having a balance between setting aspirational targets and providing a realistic roadmap Aligning agility with a clear strategic direction Rebecca talks about her new book Survive, Reset, Thrive What it takes for a business to survive through market shocks The benefits of continuous learning and seeking to improve and adapt And other topics… Sponsored by: Constant Contact: Try Constant Contact free for 30 days at constantcontact.com. Express VPN: Secure your online data today with ExpressVPN. Go to expressvpn.com/darius. Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/darius.  Shopify: Sign up for a $1/month trial period at shopify.com/darius.  Jerry: Save $1,300/year on car insurance with Jerry at Jerry.ai/greatness.  [DISCLAIMER: *Based on drivers who switched and saved with Jerry over the past twelve months.  Over 20% of drivers who switched with Jerry found a monthly premium of $87 or less. Not all drivers find savings.] Connect with Rebecca: Website: https://www.surviveresetthrive.com/ Book: https://www.amazon.com/Survive-Reset-Thrive-Implementing-High-Growth/dp/1398607886  LinkedIn: https://uk.linkedin.com/in/rebecca-homkes  Twitter: https://twitter.com/rebeccahomkes/  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

What's up, gang? Welcome to The Greatness Machine. I'm your host Darius from Shazday. I'm so pumped to have you here with me. And listen, the Greatness Machine were about two things. Number one, people were living their passions. And number two, those who are creating greatness in the world and doing both of these things despite the odds against them. Each episode, we're going to feature interviews with game changers, business leaders,

0:24.2

telling us their origin stories, what made them tick, what got them to where they are now.

0:28.4

Why? So it can help you step into your greatness within your life, your business, and your career.

0:33.5

Occasionally, you might hear a few solo episodes from myself, more as I say, as I leverage my 20 years of entrepreneurship as a CEO and founder

0:40.4

to help you grow and level up in your journey to scale your life and your business.

0:44.7

So, come be a fly on the wall, enjoy the conversation,

0:47.7

and I'm stoked to have you here with me. Guys, welcome to these episodes of the Great News.

1:00.3

We're host, Darius Moshan's Day and what are the way of special guests.

1:02.4

Rebecca Humkus is in the house.

1:04.0

What's up, Rebecca?

1:05.1

Hey, Darius, great to be here.

1:06.8

Oh, my gosh.

1:07.4

I'm so pumped to have you on the show.

1:09.0

And by the way, audience, I screwed up. It's Dr. Rebecca Humkus. But I'm going to call her, I'm going to call her Rebecca. Is that cool? You mind if I drop the title? Please do. Yeah, let's be friends. All right. Fast friends. We are. Rebecca, do you mind if I do a little bit of housekeeping and then we'll jump in. No, let's do it. that work. Cool., welcome to the show. For listeners who are new to the show, the greatness machine. We're about two things. People are creating a passion. Whoa, I'm messing up today. Hey, Sid, let's cut this out. I'm going to redo this part. For, let me, sorry, I've never messed up the intro. This is the first for me. I'm like 300 episodes. I'm intimidating you, aren't I darius? That must be what it is. I'm kidding.

1:47.0

I'm like 300 episodes.

1:44.4

I'm intimidating you, aren't I dareus? That must be what it is. I'm kidding. I'm so intimidating. Hey, hey, hey, Sid, we're leaving all this in. So, hey, this is how the sausage is made. So for listeners to the show, the greatness machine, we're about two things. People are living their passions. that those creating greatness in the world and do so despite the odds.

2:01.1

And Rebecca's not a short of passion or greatness.

2:03.8

So this is how... We're about two things. People are living their passions. Those create greatness in the world and do so despite the odds.

2:03.3

And Rebecca's not a short of passion or greatness.

3:07.6

So this is how I found her work. Her PR agency, 40A, hit us up. They hit us up, you know, a lot, actually. We get a lot of requests from them. They like our show. So sadly, I'm not 100% like, like, it's a lot of people that with the, just their conscience is not perfect for the audience. So, so it sounds like amazing people, but not right for the show. I was telling Rebecca, it's pretty hard to make it on the show. Probably for every hundred requests, I'll book one. So you're in the 1%. Um, and it was because, you know, she's coming out with the new book. Obviously, she has a cool background. We'll talk about that in a second. But her new book, Survive, Reset and Thrive, is coming out. It's in pre-order right now. So when's that coming out, by the way? When's your book launch? February 27th, so two weeks. Oh, shoot. So I'm going to fast track this episode so it comes out to support your book lunch. So you see how good of a human I am? That would be awesome. So we'll bump that up. I just bumped her show up three months from when it's going to come out. So, you know, there was a subheading in there, talking about uncertainty and volatile times and how companies and businesses and folks can thrive despite that. And I, and I read that, I'm like,

3:12.9

and it was something that struck me. I was like, wow, I'm super interested to learn from someone

3:18.0

that that that's been there and done that in an academic setting from a consulting standpoint,

...

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