TGM Classic | CL Turner | Negotiating Beyond the Numbers: The Personal Touch in Private Equity

The Greatness Machine

Darius Mirshahzadeh

Entrepreneurship, Education, Business

5 • 962 Ratings

🗓️ 21 April 2025

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ever wondered how million-dollar deals happen behind closed doors? CL Turner, III, Founder and Managing Partner of Crescendo Capital Partners, underlines the critical role of building personal connections with founder-owner operators in private equity transactions, making it clear that it is more than just business; it is personal. He explains how the private equity industry goes beyond simply closing deals and focuses on building personal relationships. Drawing from his own life experiences and the firm’s winning formula, CL reveals their unique strategy at Crescendo Capital Partners of convincing business owners to sell below market rates, offering them a second bite at the apple. In this episode of The Greatness Machine, Darius and CL talk about the dynamic world of private equity and the art of thriving in it, highlighting the significance of hard work and determination in becoming a successful figure in the industry. The interview takes an unexpected turn as CL shares his passion for creating music and the joy he finds in serendipitous moments. Topics include: What inspired CL to start Crescendo Capital Partners CL talks about his passion for music and his plans to release songs every year Transitioning from an intermediary to a principal in the investment world Why it is important to assess the malleability of founder-operators CL shares three key elements to succeed in private equity And other topics… Connect with CL: Website: https://crescendocap.com/ LinkedIn: https://www.linkedin.com/in/c-l-turner-iii-07915a2 Facebook: https://www.facebook.com/cl.turneriii/ Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/whoompdarius/ YouTube: https://therealdarius.com/youtube Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Sponsored by: Huel: Try Huel with 15% OFF + Free Gift for New Customers today using my code greatness at https://huel.com/greatness. Fuel your best performance with Huel today! Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/darius. NPR Tech Unheard Podcast: Tune into Tech Unheard from Arm and NPM—wherever you get your podcasts. Shipstation: Go to shipstation.com and use code GREATNESS to sign up for your FREE trial. Shopify: Sign up for a $1/month trial period at shopify.com/darius. Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:05.7	Darius from Shazda. I'm so pumped to have you here with me. And listen, the greatness machine
1:09.8	were about two things.
1:11.1	Number one, people were living their passions.
1:13.2	And number two, those who are creating greatness in the world
1:15.9	and doing both of these things despite the odds against them.
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	...

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