Recorded at Retention Science Studios.

This is not your average entrepreneur or e-commerce podcast.

And he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

Hey, don't forget to listen to part one of this amazing feature.

Now, let's get back to the story.

So maybe the page you're sending to with your traffic doesn't match the message on your ads

or what many conversion rate optimizers call the ad scent.

Does your ads smell the same as the page that people are going to?

So I think just looking at some of the basics is going to be really critical.

And once you've got some of those basic things down of just human nature of,

you know, I offered this thing,

but it says something different on this page. That's a simple fix that could still, you know,

come into a testing or an optimization realm. And then if you want to go, you know, beyond a next

step beyond blocking and tackling, I would encourage people to do, you know, something a little bit

more substantial, like, hey, let's change the structure or the flow of a page.

Because again, things that matter, if you're testing a button or testing, you know, a quick

little headline change, like those are smaller things that will make an impact.

But those matter at scale more.

Once you've actually figured out, hey, does the flow of this page work?

Does the flow of this customer journey from the ad to the page?

Does it actually land? So I would just encourage anyone listening like, hey, simplify it.

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