At 2024 is pretty close.

I've probably got 15 years of product in my head at the moment.

But if we take the next three to four years, basically to be able to say, look,

if you're trying to buy enterprise software, the first place you go to is testbox.com,

you say, I'm looking for these three or four vendors.

Let me get my hands on.

And it shouldn't just be in customer support, but basically all of the sales ops tools, all the marketing tools or whatever, basically come to TestBox and that you can make the best

decision in a few weeks rather than many months.

You are listening to Conversations with Nathan Latka, where I sit down and interview the top SaaS founders,

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gitlatka.com. Hey folks, my guest today is Sam Senior. He's the co-founder and CEO of TestBox.

Originally from regional Australia, he studied software engineering and economics

university where he met his co-founder, Peter. He left Bain after six years as a senior manager

in San Francisco to build the future of software buying. He now lives in Boulder, Colorado. Sam,

you ready to take us to the top? Yeah. Thanks so much for me, Nathan. You bet, man. So what does this

mean the future of software buying? Well, I think previously everyone has talked about having an enterprise sales-led approach.

Now, people are talking about a product-led approach to growth and selling software.

...