A year ago, he decided he wanted to be the number one coffee on Amazon, and he's already

outselling Starbucks, Dunkin' Donuts, and McDonald's. And he did it without raising a ton of capital

and by mostly flying under the radar. Taro Isocopola is the founder of Four Sigma. That's the mushroom coffee that you see

all over the country. Tara and I go deep into where we are in the cycle of e-commerce. What's working now

and what he would do if he was starting a brand new business in 2024. If you're watching this,

pay attention to how Tara was doing just a million dollars in revenue a few years ago.

Fast forward, and he has over $50 million in revenue.

And he talks about how he made that transition.

And guess what?

The first milestone for all of you who want to be successful, eight and nine figure entrepreneurs,

is to just get to your first million. And you can do that by getting four products to 25 sales a day at a

$30 price point. And we help people do that inside of our mentorship community, which is called

the 1%. You can download our free resources and find out what we do below this video and at

capitalism.com slash one.

Now let's dive into how you go from one million to over $50 million a year with the founder

of four-sigmatic taro isocopola.

Tara, the way that I always like to start these is just to ask, how did you make your money?

Well, money has come in waves. It's not been a linear journey. I can relate. Yeah. I started

working really young. I grew up on a farm. I started working as young as I can remember pocket money.

But at 16, I went to work during high school. I worked nights in a paper factory. Paper unions in

Finland and Sweden where I grew up are really strong so you actually get paid more than

like a doctor so I was working at high school no expenses we don't get driver's license until

...