It's 2025 and if you're listening to this episode, you want Facebook and Instagram ads to work to grow your business.

Be that better and more leads or increase sales during your launch events, looking at you, webinars, challenges, boot camps.

Either way, I'm going to give you the signs right now so that you don't make the mistake and start Facebook and Instagrams too early, like I've seen plenty of folks do, but that so you also avoid the mistake by leaving tons of money and business growth on the table by not starting Facebook and Instagram ads when your business is telling you it could be time to try it's ready to grow so my name's Quajjo I'm the creator co-host of the art of online business podcast my other co-host my co-host my beautiful wife Jamie is not here at the moment she's with kids so it's just going to be a solo episode. And if this episode

is valuable for you, please take a moment to go down to the show notes below and leave a review

on Apple Podcasts. I would appreciate that so much and it would help the episode and the show

get to more course creators like yourself who can use this kind of knowledge. So here are the signs. I always say Jesus saves Facebook and Instagram ads do not. And that means you have to tell and find the signs in your business that it's ready for ads. Otherwise you'll just start ads and burn money. And we don't want that, do we?

So here's the first thing is don't run lead magnet ads just to grow your email list if you don't have an offer to monetize that email list, if you will, later on down the line in your funnel. Okay?

Because the first sign is that you have an offer that is selling organically by itself.

And when I say organically, I specifically mean if you launch or if you have boot camps, or if you

have webinars, then that offer is selling well, quite well.

And you're like, shoot, I'm just making lots of money here.

You need to be tracking your earnings per lead.

And all that means is, let's say you have a webinar and you have 500 leads come in.

You need to track your total revenue from that webinar and then divide that revenue into the amount of leads that you had come in.

And so hopefully you have a lot of revenue per lead. Could be $25,

could be $60, but you need to know that number. And the higher the better. Now here's the thing.

You're tracking your revenue per lead, your earnings per lead, if you will, because when you start

Facebook and Instagram ads, there will be a cost associated with that.

Maybe, let's just say that that cost per lead is $7.

So if you're watching me on YouTube right now, then you can see I'm making a vertical gap with my hands, putting my left hand on top of my right hand,

because if I had to pay

$7 per lead and this is no guarantee that leads will only cost you $7, lead cost varies

...