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The Art of Online Business

Making 6-Figures Teaching Creators How to Get Sponsorships Featuring Justin Moore

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Entrepreneurship, Business, Youtube, Online Business, Podcasting, Online Marketing, Marketing, Team Building, Business Scaling, Facebook Ads, Outsourcing, Social Media, Evergreen Sales Funnels, Productivity

4.8821 Ratings

🗓️ 20 January 2025

⏱️ 39 minutes

🧾️ Download transcript

Summary

Justin Moore, sponsorship coach and founder of Creator Wizard, shares his journey from a corporate job to pioneering in the brand partnership space. He details how a simple request to collaborate on YouTube with his wife led to unexpected financial success and a shift towards helping creators secure sponsorships.Justin discusses the evolution of buyer behavior post-pandemic and offers insights into creating effective partnerships that resonate with empowered buyers. His strategies focus on ac...

Transcript

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0:00.0

Welcome back to another episode of the Art of Online Business podcast.

0:05.4

Jamie's gone today because our daughter has a parent-teacher conference sort of thing at school.

0:11.1

So she says hi, but she will not be with us.

0:13.9

However, if you have clicked in the show notes already and navigated over to the YouTube channel,

0:19.3

you can see that there is a gentleman

0:21.5

across the screen for me and his name is Justin Moore.

0:26.1

You're going to like this episode and the next one coming up because if you've ever tried

0:30.5

to get a sponsor for your YouTube channel, for your podcast, what have you, then you know

0:36.9

how nerve-wracking it can be to

0:38.8

find the right businesses, talk to them, and then wonder how you should respond to what they're

0:43.9

saying. And he is a specialist at this. He's a sponsorship coach. He's the founder of Creator

0:50.9

Wizard, which is a school and community that teaches you how to find and negotiate

0:54.8

your dream brand deals so that you stop leaving thousands on the table. I've had the pleasure of

1:01.7

talking with him as I was navigating a sponsorship deal, which I did so successfully for this

1:06.8

very podcast. Justin brings a unique perspective. Not only has he been a creator in the trenches

1:12.4

doing sponsorships for years, but he's also run an agency. And we're going to talk about that more

1:17.2

in this episode as we just kind of explore and see how he's ran business for the past decade

1:22.7

and a half, Justin. Is that about right? That's about right. Yeah, almost 15 years. 15 years. Wow. So you got

1:28.5

insider knowledge behind the scenes, how to get big brands to choose, which influencers to partner

1:34.4

with because you ran an influencer agency back in the day. And you know why they pass on others.

1:40.4

You just told me before we hit record, Justin, that you've uploaded over 2,000 videos to your

1:45.8

YouTube channel. It's crazy, man. I mean, we, you know, the quick story is that my, my wife,

...

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