Reach Empowered Buyers and Sell More Even in a Saturated Market Featuring Lindsay Burgess

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Entrepreneurship, Business, Youtube, Online Business, Podcasting, Online Marketing, Marketing, Team Building, Business Scaling, Facebook Ads, Outsourcing, Social Media, Evergreen Sales Funnels, Productivity

4.8 • 821 Ratings

🗓️ 15 January 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

We are back with Lindsay Burgess, a leader in marketing and behavioral psychology, where she breaks down how shifting focus from problem-aware to solution-ready content can accelerate business growth. This strategy is all about connecting with buyers who are already looking for solutions, ensuring that our engagements lead to quicker conversions. Plus, let's talk about how you can tailor your business strategies to attract these decisive buyers effectively!‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍...

Transcript

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0:00.0	Welcome back to another episode on the Art of Online Business.
0:04.2	And we have back on the podcast, Lindsay Burgess, who is a marketing coach and behavioral psychology coach.
0:09.9	She serves coaches, consultants, and service providers and course creators by helping them attract empowered buyers.
0:17.0	And I'm excited to listen to Lindsay today.
0:21.0	As I know you are too, right, Jamie?
0:22.3	Yeah, absolutely.
0:23.6	We already had a good session the other day.
0:25.6	We had a good session yesterday.
0:27.5	And Lindsay, you're back to talk to us and explain to the listener an empowered buyer funnel.
0:32.7	Because as a content coach over the years, you've seen your clients pick up more clients more quickly
0:39.0	and quicker and quicker and quicker, even though we're talking to a more sophisticated buyer,
0:43.3	a more conscious buyer.
0:44.7	In fact, the most sophisticated and conscious buyers yet in this online coaching service provider
0:50.1	course creation industry because of the boom that we had back in 2020.
0:54.1	And now everybody is just
0:55.7	kind of marketed it out they've seen it all so to speak they've been marketed to overmarketed
1:00.0	to they have many many options and yet here you are growing folks businesses quicker than ever
1:04.4	with something called an empowered buyer funnel thanks for being here lindsay and i can't wait to
1:09.4	hear about it thank you for having me,
1:11.0	part two. Part two, right? Oh, that's right. So like you're listening right now, listener,
1:16.1	and we already interviewed Lindsay in part one. And so you can go down to the show notes below
1:20.5	and click over to hear the first episode with Lindsay after you listen to this episode. So do you
	...

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