Ted Sarandos on Netflix’s New Era of Data Transparency

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 1.1K Ratings

🗓️ 13 December 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Matt is joined by Netflix co-CEO Ted Sarandos and Bloomberg’s Lucas Shaw to discuss Netflix's newest expansion into data transparency, called “What We Watched: A Netflix Engagement Report,” a biannual report covering six months of streaming habits on the platform across more the 18,000 shows and movies between January-June 2023. Matt and Lucas dive into the data and ask Ted about Netflix’s shift in strategy, the downstream effect on the rest of the streamers, and how this will alter the deal-making market for creators. Matt finishes the show with a prediction about the fate of Paramount Global. For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Ted Sarandos Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

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0:45.0	It is Tuesday, December 12th.
0:47.6	If you listen to this show, you know that one of my hobby horses is the lack of transparency from these streaming services.
0:53.7	Unlike linear TV or movie box office,
0:56.0	the streamers don't tell us much about who's watching their shows and movies.
1:00.0	It's either cherry-picked and meaningless press releases like
1:03.0	Hulu scores biggest opening weekend for a half-hour comedy released on a Tuesday,
1:08.0	or misleading data points, like counting two minutes of viewing time as if someone watched a whole movie.
1:13.9	It's annoying for people like me in the media, of course, but it's actually a significant business issue.
1:18.6	By hoarding this data, the streamers have an advantage, and I would call it an unfair advantage in negotiating with their talent.
1:24.3	And in general, Hollywood has operated for the past decade or so, not really knowing
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