I want to let you know that my new book titled How to Have Difficult Conversations

About Race is coming out September 13th.

And after years of working with professionals just like you all around the world, I found

that conversations about race are particularly challenging because of too much fear and too

little confidence.

More specifically, people struggle with the fear of discomfort,

the fear of damaging relationships, the fear of being misunderstood, canceled, or ostracized

for what they have to say. So who did I write this book for? The person who is passionate

about changing the world and their organizations for the better. The leader who leads a diverse team

and the professional who wants to learn how to overcome the hidden barriers that make it tough

to connect with people with a different background. Whether you consider yourself an ally or you just

want to avoid making mistakes when discussing race, this book is for you. And as a listener,

you know this already, but I'm going

to say it again. I believe the best things in life are on the other side of difficult conversations.

That's my motto, and that's why my goal is to help as many people as possible by making

these difficult conversations easier. And after six years and 600 episodes of Negotiate Anything, I am asking for your support

in this endeavor to make this world a better place. At the American Negotiation Institute,

our goal is to change the world. And I am not afraid to say that. And this book plays a major

role in that mission. And we would love to have your support as we try to make this book a best

seller because if it hits that number, if it hits the bestseller list, that means more people

will know about the message within that book. And if we hit the bestseller list, that means

that we can get this message out to people all around the world. And we can't do it without you. So if any of this

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