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TechCheck

TechCheck+ Apple's AI killer is... the iPhone 6/14/24

TechCheck

CNBC

Management, Cnbc, Tech, Faang, Investing, Business, Disruptors, Technology

4.566 Ratings

🗓️ 14 June 2024

⏱️ 10 minutes

🧾️ Download transcript

Summary

Apple has now leapfrogged leaders Microsoft and Google in the high-stakes AI race by promising the first killer use of AI - a true personal assistant, in the form of.... the iPhone. Even the stock, once a laggard, has jumped to historic highs, anchored by Apple's singular combination of hardware, software and data. But its biggest edge over AI devices like the Humane pin and Rabbit R1 is that it's already in billions of consumers' pockets. This week on TechCheck, Apple takes the AI lead.

Transcript

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0:00.0

It's a moment years in the making.

0:05.3

Apple leapfrogging.

0:08.7

The leaders in the AI race and delivering the first killer use of AI, the so-called laggard jumping to

0:17.8

historic highs.

0:18.8

Apple also pushing to new record highs and reclaiming the title of the world's biggest

0:23.7

company from Microsoft for the first time this year.

0:26.5

With an AI that's not just indexing the world, solving math problems, or

0:30.8

translating languages, but an AI that is all about you.

0:35.8

It has to understand you and be grounded in your personal context and already in your pocket. I'm Deirdreboza and this is on Tech Check

0:46.0

Apple takes the AI lead.

0:51.4

Apple may have just pulled ahead of the leaders in the high stakes AI race.

0:56.0

It didn't just promise us another chatbot.

0:58.0

It promised us a personal assistant.

1:01.0

The best explanation of what is going on right now came from DA Davidson

1:06.6

where the analyst said AI now stands for Apple Intelligence. AI Assistance or agents, they are the holy grail of Jet AI at the moment.

1:17.0

It's killer use case.

1:18.0

And at W.W. D.C.

1:20.0

Apple showed us one that we can use with our existing device or an upgrade.

1:24.7

Siri, when is my mom's flight landing?

1:27.6

What's awesome is that Siri actually cross-references flight details that my mom shared

1:31.6

with me by email with real-time flight tracking to give me her update. is flight

1:33.7

tracking to give me her up-to-date arrival time.

...

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