TEASER: Going Viral With Tom Flood

The War on Cars

The War on Cars, LLC

Society & Culture, News, News Commentary

4.9 • 937 Ratings

🗓️ 10 August 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Tom Flood used to work in the ad industry in Toronto on campaigns for clients in the auto industry. Today he's a bit of a rebel and uses the power of social media and smart video editing to poke fun at car companies and the kind of commercials that often glorify reckless driving.

If you've ever seen commercials for cars like the Dodge Carger then you'll appreciate what Tom does. He takes those amped-up ads and edits in images of his cute kids riding their bikes, making the point that fast cars don't exist in the fantasy world of Madison Avenue but on real avenues and streets shared with people.

Recently Toms Twitter account was suspended without explanation. Was it a mistake? A conspiracy by Big Auto? In this bonus episode just for Patreon supporters, Tom joins The War on Cars to break it all down.

Follow Tom Flood at his new Twitter account, @TomFloodOne

"These aren't accidents. They're results."

Check out Tom's creative firm, Rovélo Creative.

Save 20% on all apparel orders at The War on Cars store with code SUMMERSALE now through August 31st.

Transcript

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0:13.0	Hey everybody I'm Doug Gordon. What follows is a preview of a bonus episode for Patreon supporters.
0:17.0	It's my interview with Hamilton, Ontario-based Tom Flood.
0:22.0	Tom used to work in the advertising industry. Fulton, Ontario-based Tom Flood.
0:23.0	Tom used to work in the advertising industry for clients that included car companies,
0:28.0	and now he runs his own firm developing content and strategy
0:31.0	to help make cities better for people, not cars.
0:35.0	Tom also creates videos that strike at the heart of car culture,
0:39.0	juxtaposing hypercharged ads from companies like Dodge with images of his kids on bikes
0:45.2	offering a stark illustration of everything that's wrong with automobile marketing.
0:50.6	Recently Tom's Twitter account was suspended without explanation.
0:56.1	Was it a conspiracy by Big Auto to silence a critic? No one knows.
1:01.4	If you want to access this and all of our bonus episodes become a
1:04.7	Patreon supporter of the War on Cars. Head to the War on Cars.org
1:09.4	click support us and sign up. As thanks we will send you stickers and even a handwritten note.
1:16.0	Enjoy this quick preview.
1:29.2	Your famous for splicing together car ads with images of your children biking with images of other kids biking and coming up with creative taglines that sort of call the car
1:34.3	industry out for its violent and destructive products. When did that start?
1:40.8	I guess I guess a couple of years ago and I don't know if it was I think it happened really organically I think just seeing these messages
1:48.6	You know being again my eyes kind of opened up and seeing the messages being inundated on on all of us and then hearing
1:56.7	the rhetoric in the council chambers at the same time.
1:59.0	It was just completely ridiculous and we have a city mission statement here, which is the best place to raise a child and age successfully, which was just completely backwards onto what we were seeing in our shared spaces and in our communities here.
2:14.0	Yeah, so I don't know how that happened.
	...

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