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Kate May, New Jersey, a charming little beach town that set the standard for taste and sophistication

we've come to associate with the Jersey Shore.

But in recent years, tourists have taken their fanny packs elsewhere. To bring visitors back, town leaders developed the Cool Cape May campaign.

Cool, Cape May was an expression, was actually used back in 1896.

It's cooler down here that's in the city, so that's where it came from.

We were cool back then, we're cool today.

Kind of a double entendre, if you will.

Forgive me, but I believe the proper pronunciation is...

On Ton.

Okay.

I took two years of Spanish.

Okay. To attract tourists years of Spanish. Okay.

To attract tourists, the town has relaxed some of its more excessive rules.

Among the changes, opening more beaches for kayaking,

adding a five-minute grace period at parking meters, and then there's this.

Come to Cape May. Be cool, play, and feel free to wear Speedo.

Cape May has lifted its 30-year ban on men in skin-tight bathing suits,

commonly referred to as Speedos.

Atlantic City has gambling.

Wildwood has broken bottle fights.

Cape May has Speedos.

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