TCF Ep. 443 - Suzanne Sease

The Candid Frame: Conversations on Photography

Ibarionex R. Perello

Cameras, Art, Photoshop, Visual Arts, Career, Interviews, Photographers, Arts, Photography, Photo, Digital

4.8 • 749 Ratings

🗓️ 5 November 2018

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Suzanne Sease is a creative consultant and former ad-agency senior art buyer. She works with both emerging and established photographers and illustrators to create cohesive, persuasive presentations that clients can’t resist. Suzanne offers something rare: an insider’s perspective on how clients source creative talent. Her deep understanding of the industry is underscored by her impressive resume: 11 years as senior art buyer at The Martin Agency, seven years as an art producer for Capital One, and stints with the art-buying department at Kaplan-Thaler and the creative department at Best Buy, where she applied her expertise to reviewing bids to see which were most likely to come in on budget. Over the years, Suzanne has worked with a wildly diverse range of clients, including Seiko, Wrangler, Bank One, AFLAC, and Clairol Herbal Essence. Now, as a consultant, she is equipped to problem-solve for her clients from an unusually dynamic point of view.As a longtime member of the photo community, Suzanne is also dedicated to giving back. Through her Art of the Personal Project column on the popular website aphotoeditor.com, she highlights notable personal projects by well-known and up-and-coming photographers. The column offers these artists excellent exposure while reflecting Suzanne’s passion for powerful imagery. Resources: Download the free Candid Frame app for your favorite smart device. Click here to download for . Click here to download Support the work we do at The Candid Frame with contributing to our Patreon effort. You can do this by visiting or visiting the website and clicking on the Patreon button. You can also provide a one-time donation via . You can follow Ibarionex on and .

Transcript

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0:00.0	This is E.
0:14.0	And this is The Candid Frame.
0:18.0	Suzanne Seas has worked with a lot of photographers.
0:24.6	In her role as a senior art buyer for ad agencies,
0:28.6	she hired some of the best talents in the photographic world
0:31.6	while working with clients including Seiko and Rangler.
0:35.6	Those years taught her the ins and outs of how the advertising world works,
0:41.9	and it's something that she now shares with photographers as a consultant. Whether it was an advertising
0:49.0	client or a photographer, Suzanne's goal has always been to provide solutions and to be of service. It's what
0:56.9	drives much of her work today, especially as she collaborates with photographers. When entering an
1:03.4	industry where it can feel that opportunities are shrinking, well, competition is only growing,
1:10.1	the photographer has to rely on more than his or her
1:14.1	talents behind the camera. As Susan explains, it's a photographer's ability to convey their
1:20.1	strengths as a problem solver that makes the difference between getting the job or not.
1:26.7	I think that when you have exact examples of problems and how you worked, but also how
1:33.3	you collaborate, I think that's really important too.
1:37.1	A lot of photographers, I've been on the creative call when it comes to being up against
1:43.9	certain people, and it's how that photographer, you know, were a part of that creative call when it comes to being up against certain people.
1:44.7	And it's how that photographer, you know, were a part of that creative call, not about, you know,
1:50.8	oh, you'll find that out on set.
1:52.3	Oh, you'll find that out on set because they get the thought that someone's going to steal their ideas
1:57.3	on how they're going to execute it.
	...

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