Summary
Sean Farrington brings fresh reaction to Trump's U-turn on UK steel & aluminium imports. And with just a week to go before the Chancellor presents her Spending Review to Parliament, we look at the impact that could have on the NHS. Plus, hours before the launch of Nintendo's new Switch 2 console, we discuss the hype surrounding it.
Transcript
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| 0:00.0 | Why do some big successful brands go bust? |
| 0:05.0 | Toast is back for a new series, taking a look at the decisions that often left investors burnt. |
| 0:11.0 | I'm Sean Farrington, a BBC business journalist. I'll be hearing about the hype. |
| 0:15.0 | They're going to do the deal that makes them the most money at that point of time. |
| 0:19.0 | And I'm picking what went wrong, talking to owners and employees to ask, what can we learn? |
| 0:25.4 | It was being undercut by similar rivals. |
| 0:28.5 | It just couldn't survive. |
| 0:30.3 | Toast. Listen first on BBC Sounds. |
| 0:34.9 | BBC Sounds, music, Radio, podcasts. |
| 0:38.3 | Wake Up to Money from BBC 5 Live. |
| 0:42.5 | Hello, welcome. It's Wake Up to Money in the last few minutes. |
| 0:46.3 | Donald Trump's 50% tariffs on steel and aluminium imports into the United States have come into effect. |
| 0:54.0 | But not that increase for the UK. |
| 0:58.0 | Not yet, at least. |
| 0:59.6 | We've had a bit of an exemption. |
| 1:01.1 | We'll go through why that has happened in the last few hours. |
| 1:04.3 | In a moment, there is a week to go until our own Chancellor's spending review. |
| 1:09.8 | We're going to have a look at how funding of the very biggest department, |
| 1:13.5 | health, might be affected. |
| 1:15.9 | And Nintendo's new Switch 2 console, |
| 1:19.6 | released on general sale at midnight tonight, |
| 1:22.6 | pre-order cancellations, |
... |
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