Why do some big successful brands go bust?

Toast is back for a new series, taking a look at the decisions that often left investors burnt.

I'm Sean Farrington, a BBC business journalist. I'll be hearing about the hype.

They're going to do the deal that makes them the most money at that point of time.

And I'm picking what went wrong, talking to owners and employees to ask, what can we learn?

It was being undercut by similar rivals.

It just couldn't survive.

Toast. Listen first on BBC Sounds.

BBC Sounds, music, radio, podcasts.

Wake Up to Money from BBC 5 Live.

Hello morning, welcome to Wake Up to Money.

British steelmakers have been spared those 50% tariffs, of course,

but uncertainty continues to abound around the industry.

We'll speak to one member of the steel sector about how

they're coping with it all. Also this morning, the Chancellor Rachel Reeves, has announced more

than £15 billion worth of investment in transport infrastructure by the end of the decade. Is it

enough, though, and can it actually be delivered? We're going to be hearing from one region where

the money is going. And Barclays,

or Barclay Card, more specifically, has released a milestone report looking at the last 10 years of

our spending habits. So, how do we spend our spare cash? Food, like delivery, makeup, my nails.

Go to the theatre, go out for lunch quite a bit. Usually save most of it. Probably on beer.

Wake up to money with Will Bade. Sounds a good way Barker Card dataset, isn't it? Ten years of what we've been spending on our cards,

...