Today is Tuesday, May the 30th, 2020.

Welcome to the Daily Article Podcast.

I'm Chris Elkins with the Denison Forum, narrating today's article written by Dr. Jim Denison.

Target recently lost $10 billion in market valuation over 10 days as its pride-themed clothing line for children

provoked a massive backlash. Nonetheless, CEO Brian Cornell has defended his company's

LBGTQ advocacy, quote, it's helping us drive sales, it's building greater engagement with

both our teams and our

guests, and those are just the right things for our business today. In quote, Target is not the

only retailer making such headlines. Coles is now selling pride clothing for three-month-olds.

The retailer is also marketing a children's shirt with the words,

Ask Me My Pronouns. Critics are calling for shoppers to boycott the retailer. As Pride Month

begins this Tuesday, these stories raise an important question. Should Christians boycott

woke companies? We can begin by identifying what not to do.

Target reports that since introducing this year's Pride Collection,

quote,

We've experienced threats impacting our team members' sense of safety and well-being while at work.

The retailer is therefore removing items that have been at the center of the most significant

confrontational behavior."

Clearly, any threat to stores, employees, or others violates the biblical command in

Matthew 22, verse 39, to love our neighbor as ourselves.

Demeaning people, whatever their sexual orientation,

gender identity, or support for woke policies, likewise violates the biblical command

...