Normatec by Hyperice - The Science of Feeling Your Best!
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 7 October 2022
⏱️ 59 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Gilad says, “We're not just applying the science of warm up, refresh and recovery to athletes but to weekend warriors and average people. People who may never have thought that they should look at what we’re doing at Hyperice. Maybe someone who thought I'm just gonna grow old slowly, and it is what it is. Instead, we’re giving them an option and reason to reevaluate what's possible. Showing them they can continue to do the things they enjoy and feel really fantastic while doing them.”
Today we interview Gilad Jacobs, Chief Innovation Officer at Hyperice, Inc., and Founder of Normatec Recovery. Normatec by Hyperice uses dynamic air compression to create a restorative massage that is shown to increase circulation and help you warm up, recover, and feel refreshed faster. It’s made for professional athletes and consumers alike.
We discuss:
* Origin story: the story of a brilliant woman, scientist, and mother
* Exclusive: The Israel Mop Story
* How Normatec was originally only a medical device company
* How his mother prepared him for business
* His mother’s sage career advice
* How he started in sports with “two Normatec machines and $5,000”
* How it started with the University of Florida
* How athletes discovered they could use Normatec for both recovery and pre-performance
* Meeting the founder of Hyperice
* How Normatec works with consumers and weekend warriors
* Review of products, including Normatec Go and Core
* How, where, and when to get started with Normatec by Hyperice
Join Ramon Vela and Gilad Jacobs as we break down the inside story of Normatec by Hyperice on The Story of a Brand.
For more on Normatec by Hyperice, visit: https://hyperice.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | Dave Warner, they had athletic trainer for men's basketball at University of Florida, called me up. |
| 0:03.7 | And I literally remember the call and he said, gee, this thing is, this thing is interesting. |
| 0:09.7 | I need three more. |
| 0:11.2 | And I'm like, we only have like 14 guys on a team, 15 guys on a basketball team. |
| 0:15.4 | How many ankle sprains? |
| 0:16.4 | Like you already have one or two, maybe like definitely one, maybe two. |
| 0:19.4 | He says, yeah, but we're not using it for ankle |
| 0:21.3 | sprains we're using it because we have two a day practices during camp and the guy's legs need to get |
| 0:26.5 | back underneath them and we're using it for recovery and that was the moment when the ship started to |
| 0:32.5 | not only pick up speed but really kind of turn in the direction that it was supposed to turn it and that |
| 0:37.3 | light bulb moment went off when it said, hey, not everyone's injured, but everyone |
| 0:41.5 | wants to perform at their best. |
| 0:43.6 | And everyone is sore. |
| 0:44.8 | If you put in a good day in the gym or on the court or on the field or wherever you're |
| 0:49.2 | at, how can we maximize performance as it pertains to recovery? |
| 1:05.5 | This is the story of a brand, a podcast that helps people learn the story behind their |
| 1:09.7 | favorite consumer companies. I'm Ramon Vela, and I believe helps people learn the story behind their favorite consumer companies. |
| 1:11.6 | I'm Ramon Vela, and I believe that people want to know more about the brands and the |
| 1:15.7 | products they purchase. So each week, I interview the founder of a consumer brand, |
| 1:20.3 | unpack their story, their products, and their mission so you can decide which products |
| 1:24.2 | are worth buying and which brands are worth supporting. |
| 1:31.1 | GILADC decide which products are worth buying and which brands are worth supporting. Geelot says, we're not just applying the science of warm up and refresh and recovery to |
... |
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