Taking Charge Of Your Farm's Future With Jay Hill

Regenerative Agriculture Podcast

AEA Marketing

Science, Natural Sciences, Earth Sciences

4.7 • 548 Ratings

🗓️ 8 December 2020

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jay Hill is a conventional farmer and agricultural visionary from the American Southwest. Jay is a new breed of American farmer, focused on reinvigorating the industry through a new perspective on what is possible for large-scale growers. Through his social media presence and weekly podcast, Jay is calling on farmers across the globe to abandon their old ways of operating and take back the role of "business owner" from outdated intermediaries.

Throughout their conversation, John and Jay discuss:

How Jay's growing operation has evolved over the years to be less resource exhaustive.
Why farmers need to position themselves as both marketers and business owners
Jay's transition from "Price Taker" to "Price Maker," and how partnerships in processing give growers more control over their operation.
The public perception of American farmers and what needs to be done change the narrative.
Strategies to incentivize growing a more nutritious and agronomically beneficial product, and the role of the federal government in this process.

Transcript

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0:00.0	Hi, friends. This is John. Welcome back to the Regenerative Agriculture podcast where we talk about
0:05.6	agronomic science and cultural management practices that regenerate plant health, that regenerate
0:11.0	soil health, and ultimately that regenerate public health. My guest for this episode is Jay Hill,
0:16.5	who farms in the American Southwest, has a significant following on social media, also hosts his own podcasts. And I'm sure many of you have heard of him. And for those of you who haven't, you deserve to hear about him, which is why we have him on. So welcome, Jay. Thanks for being here. I'd love to hear a bit more about your story and background. Tell us about what you're doing and how you got to this point.
0:39.2	John, thanks for having me on the podcast.
0:44.9	Yeah, so my world into agriculture has been what I would consider non-conventional.
0:48.8	I didn't grow up in a large family that farmed.
0:50.2	I did grow up in a large family.
0:51.2	I'm the youngest of five.
0:55.1	And I grew up in southern New Mexico in the Missia Valley. My parents had 10 acres. My father was a sales rep for an education company that did technical school education,
1:02.6	so HVAC, diesel, automotive repair. My mom worked as a secretary as well as she quit that and was a stay-at-home mom as I grew up and took care of the five of us.
1:15.3	And I grew up in a tractor-tire sandbox behind my parents' house, got to watch the world of agriculture just kind of go by and knew I wanted to do something in that.
1:25.2	Talk about a wild ride.
1:27.1	At the age of 15, I went to my dad and said,
1:29.3	hey, I'm really interested in doing something on the farm. And he said, well, what do you want to do?
1:33.8	I said, I think I want to be an onion farmer. I think I want to get into growing something that we
1:38.9	can actually have a sustainable farm with. And so he said, come up with a business plan. We linked forces with a
1:46.0	family that grows packs and ships onions, wild turn of events. First year of growing onions,
1:53.5	we hit a good market. I was able to lease the farm next door at the age of 17 and then have just
1:59.7	kind of been on a tear since then.
2:01.9	We've now since joined forces with my business partner, Danny Heddedia, in Del City, Texas.
2:07.5	We cultivate about 13,000 acres, all irrigated.
	...

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