meta_pixel
Tapesearch Logo
Log in
Regenerative Agriculture Podcast

Episode #63: Cannon Michael

Regenerative Agriculture Podcast

AEA Marketing

Science, Natural Sciences, Earth Sciences

4.7548 Ratings

🗓️ 29 January 2021

⏱️ 44 minutes

🧾️ Download transcript

Summary

Cannon Michael is a 6th generation family farmer in California's Central Valley. When Cannon first started working at the Bowles Farming Company, it was a broad-acre row crop operation, focused on cotton, barley, and alfalfa. After 15 years of overhauling the farm's management practices, Bowles now incorporates both organic and conventional methods as he raises a vast array of vegetable crops: tomatoes; watermelons; garlic; onions; herbs; and many more.

Throughout their conversation John and Cannon discuss:

  • The major changes over the 160-year history of Cannon's family farm, as well as the current scope and scale of his growing operation.
  • What it means to be a grower in California: The culture of innovation, interacting with a rigorous business climate, strict regulations, and interest in promoting fair practices for people and the environment.
  • A prediction around agriculture's decentralized, technology-driven future and how it will impact growers.
  • The power of branding partners, communication, and the advantages of telling your story to end consumers.
  • How bandwidth and a fluctuating environment can lead to significant limitations on operational efficiencies.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, friends. This is John, and this is the regenerative agriculture podcast, where we talk about the agronomic science and cultural management practices that regenerate plant health, soil health, and of course, ultimately public health, as well as ecosystem health.

0:16.8

My guest for this episode is Ken and Michael, who is a sixth generation farmer from California,

0:22.1

which is arguably one of the most intensive production regions of agricultural productions around the globe.

0:30.6

So Canon, thank you very much for joining us and for being willing to share your wisdom and insights.

0:36.6

I'd love to hear about your story and background.

0:39.4

What is the context of agricultural production and your farming operation in California

0:45.6

and the context of your interest in new innovations and looking at agriculture differently

0:51.3

for the future?

0:53.3

Yeah, thanks, John, and thanks for having me,

0:54.9

and I really appreciate all that you do educating and your podcast and all the information that

1:00.2

you've got out there is really helpful. And for furthering the discussion, I think you're doing

1:04.2

a great job, and it's much appreciated. For me, personally, like you said, six-generation

1:08.9

family farm here in the Central Valley

1:11.8

might be just a little different than kind of how some families have had a history, just in

1:17.8

terms of not all of us have grown up on the farm. It stemmed from my third great-grandfather

1:24.0

coming over in the 1850s and got into cattle raising and kind of a vertically integrated

1:29.4

cattle model that he really did amazingly well. It's a kind of, you know, American dream type story,

1:35.3

really, and was a real innovator. That being said, he was a very type A person who kind of kept

1:41.3

things close to the vest, didn't like to have people, even family,

1:44.6

bothering him about it. And so his offspring got the benefits of a successful business, but weren't

1:50.7

really kind of nurtured in the sense that people think of, maybe where, you know, you grow up on

1:55.0

the farm and you live the whole, you know, the kind of bucolic overalls and lifestyles. So again,

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from AEA Marketing, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of AEA Marketing and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.