Taking Back Control Of Your Creative Energy & Social Media With Venessa Kaufman, Founder Of The F Word

Powerhouse Women

Lindsey Schwartz

Education, Self-improvement, Business, Entrepreneurship

4.9 • 912 Ratings

🗓️ 11 May 2023

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

After eight years as a blogger and content creator, Venessa Kaufman, aka @wetheclassy, noticed a huge shift in the social media space. What started as a way to build community turned into a marketing engine that was draining her energy and creativity. That's where The F Word comes in.

Venessa created The F Word to put the power back into the creator's hands and have an intentional space for catching up with your network. In our conversation, Venessa breaks down the science of social media addiction and how The F Word addresses those harmful effects. We also talk about making bold career moves and understanding what drives your decisions.

In this episode we talk about:

How Venessa made the huge pivot from finance into fashion blogging
Trends and changes in social media behavior
What sparked Venessa to create a new kind of social media
Venessa's vision for The F Word and what you can expect when you sign up for it
Features of the app design that eliminate bots and spam content
Why Venessa chose to go the crowdfunding route to raise money for the launch

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CONNECT WITH VENESSA

Follow Venessa: @wetheclassy

Follow The F Word: @thefwordapp

Learn more about The F Word: thefword.app

CONNECT WITH POWERHOUSE WOMEN

Follow Powerhouse Women: @powerhouse_women

Follow Lindsey: @llindseyschwartz

Follow Hannah: @hannahmwells

Visit the Powerhouse Women website: powerhousewomen.co

Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity

Transcript

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0:00.0	Being able to adjust how you focus on social media is so important and allowing it to
0:07.0	harmonize with where you are in your real life versus just what's fed to you.
0:14.0	Welcome to Powerhouse Women, the podcast for women who know they are ready for more. I'm Lindsay Schwartz,
0:23.2	your host and the founder of Powerhouse Women, and together will unlock the confidence and
0:28.6	clarity you are looking for to help you get out of your own way and into action around your
0:35.2	next big idea.
0:45.9	Today I'm sitting down with an incredible woman, an incredible friend, Vanessa Kaufman,
0:51.1	who is the founder of a brand new social media platform coming to the market called the F word. And it's interesting because Vanessa's background,
0:55.1	which includes spending years in wealth management in the finance industry, coupled with her
1:00.6	experience as an influencer, a social media influencer, gave her a unique glimpse of the
1:07.3	realities of social media and she saw a really big need. We dive into that and some of the
1:13.7	challenges facing us in social media culture today along with what it really looks like to follow
1:20.6	your intuition. This was such a fun conversation and at the end, Vanessa is sharing a little
1:27.0	bit about how you can get involved.
1:29.7	She is doing some really cool and creative things to fund this project. And I cannot wait for you
1:36.0	to hear her vision. So enjoy my conversation with Vanessa Kaufman, founder of the F word.
1:46.8	Hey, everyone, welcome back to the show.
1:48.9	I am so excited to have one of my, just the women who cheer me on in my life.
1:55.1	I feel like so special when I get to share like my own personal friends in circle and the cool things that they are doing. So I'm
2:01.9	joined by Vanessa Kaufman, who is the founder of the F word. We're going to talk all about what
2:06.4	that means, but this is such an exciting new venture that you've been working on over the last
2:13.2	couple of years. And I'm excited to update everyone on what you've been doing. Yes. Thank you so much for
	...

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