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Hello and welcome to Table Talk, the spectator's Food and Drink podcast. I'm Lara Prendergast.

And I'm Olivia Potts. And today on Table Talk, we're delighted to be joined by Charlie Stebbings.

Charlie is an acclaimed food director who began his career in stills photography before taking the commercial world by storm.

He has directed ads for a host of different brands, including Hovis, Guinness and Mr Kipling.

Most famously, he directed the, This is Not Just food, this is M&S food adverts,

that indisputedly change food advertising

and helped redefine the term food porn.

Charlie, welcome to Table Talk.

Thank you very much.

Charlie, we're going to start where we always do at the beginning

and ask you, what are your earliest memories of food?

Right, well, I had an extremely attentive mother who, I imagine having lived through the war as a child herself,

insisted that we all ate more butter and cream than she could possibly force down our throats.

And although it didn't serve my father very well,

who died rather younger than he should have done, having just retired and then went bang with a heart

attack, for myself and my two brothers, we just had a lot of chicken, a lot of cream, and I remember

broccoli was my least favourite thing. But having them been sent away to school for about the age of seven,

there was a sort of weird chapter for 10 years of just having such regimented food that you

...