SYSK Choice: The Psychology of Design & How to Be a Better Conversationalist

Something You Should Know

Mike Carruthers | OmniCastMedia

Science, Social Sciences, Self-improvement, Education, Health & Fitness

4.6 • 4K Ratings

🗓️ 9 July 2022

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It seems to be human nature that the more money you have in your wallet, the more likely you are to spend it. And it also turns out that what kind of money is in your wallet influences how much you spend as well. Listen as this episode begins with some interesting psychology that will help you spend less so you keep more of your money. http://www.forbes.com/video/4061993829001/ I bet you have had someone design a logo or brochure or website for you and then when they show you what they did, they ask, “What do you think”? It has happened to me several times and the problem is, I don’t know what to think. I don’t know what makes a well-designed brochure or website. I don’t know what other people will think when they see it or what motivates people to respond. If this has happened to you, you’ll want to hear my guest Susan Weinschenk. Susan has a Ph.D. in Psychology, she is the Chief Behavioral Scientist and CEO at The Team W, Inc. (https://theteamw.com/) as well as an Adjunct Professor at the University of Wisconsin. She is also author of the book 100 Things Every Designer Needs to Know About People (https://amzn.to/323kNKK). Think about how many times a day you speak to other people. Conversation is the primary way we communicate. Yet, you likely haven’t learned much about the science of conversation. The fact is that a conversation can beautiful and brilliant or it can be awkward and difficult. When you understand how it all work, you will be a better conversationalist. Joining me to explain the science of conversation is David Crystal. David is a writer and editor, and his latest book is called Let’s Talk: How English Conversation Works (https://amzn.to/32e4qLF). When your doctor takes your blood pressure – does he check both arms? He or she should check both because the results are likely different. Listen as I explain why this is so important. https://www.sciencedaily.com/releases/2012/03/120320195749.htm PLEASE SUPPORT OUR SPONSORS! Indeed’ is doing something no other job site has done. Now with Indeed, businesses only pay for quality applications matching the sponsored job description! Visit https://Indeed.com/SOMETHING to start hiring now. Hometap is the smart new way to access your home’s equity and pay for life’s expenses without a loan! Learn more and get a personalized estimate at https://HomeTap.com With Avast One, https://avast.com you can confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, & other cybercrimes! The magic is waiting! Download Harry Potter: Puzzles & Spells, for free, from the iOS App Store or Google Play today! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This message is sponsored by Discover. Did you know you could reduce the number of unwanted calls and emails with online privacy protection?
0:10.0	The latest innovation from Discover. Discover will help regularly remove your personal info, like your name and address, from 10 popular people search websites that could sell your data.
0:24.0	And they'll do it for free. Activate in the Discover app. See terms and learn more at Discover.com slash online privacy protection.
0:36.0	Today on something you should know, a simple way to spend less of the money in your wallet. Then we all need to know a little bit about design.
0:45.0	For things like websites or brochures, what colors work, what fonts to use.
0:50.0	So fonts are really interesting. There is a great research in which show that when a font is hard to read, people thought the meaning of the text was difficult.
1:01.0	So basically I tell clients don't use fonts that are hard to read.
1:05.0	Then why you should take your blood pressure readings from both arms, not just one, and the science of conversation. And why conversations on Zoom can be so unsatisfying.
1:17.0	At the end of a Zoom conversation, whoever it might be with, you feel a bit exhausted. Why? Because you're always on, attempting to get into rapport with people that sometimes you can't see.
1:30.0	All this today on something you should know.
1:35.0	This message is sponsored by Discover. Did you know you could reduce the number of unwanted calls and emails with online privacy protection?
1:45.0	The latest innovation from Discover. Discover will help regularly remove your personal info, like your name and address, from 10 popular people search websites that could sell your data. And they'll do it for free.
2:01.0	Activate in the Discover app. See terms and learn more at discover.com slash online privacy protection.
2:10.0	Something you should know. Fascinating intel. The world's top experts. And practical advice you can use in your life today. Something you should know with my corothers.
2:23.0	Hi, welcome to something you should know. And as with every episode we have a lot to cover today. So let's get right to it.
2:32.0	We're going to start today by helping you keep more of your own money. And who doesn't want to do that? And it all has to do with the way that the brain conceptualizes cash. This is according to Forbes.com.
2:47.0	We know that you're more likely to spend more with a credit card than with a debit card. And you're more likely to spend more with a debit card than with cash.
2:56.0	So just by using cash instead of plastic, you will spend less money. But it gets more interesting than that.
3:03.0	The next time you need cash, skip the ATM and go into the bank and ask for new $50 bills. Why? Because research says you're more willing to spend older bills than newer bills. And you're much more willing to spend smaller denomination bills than larger ones.
3:22.0	So skip the plastic and stuff your wallet with new $50 or even $100 bills and see if you don't keep more of your own money. And that is something you should know.
3:35.0	Every one of us you included has had to design something, a resume, a flyer, a website, a logo, a brochure. And even if you didn't design it outright, you were asked your opinion.
3:51.0	Here's your website. What do you think? This has happened to me. I don't know how many times in my career. And when people ask me, what do you think? Well, what I think is, how the hell would I know?
	...

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