Switching Mindsets, Investing, & More (on Anik Singal) Pt. 2 - Sept. '22 | Ep 507

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 4 March 2023

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“You gotta learn how to build, you gotta learn how to sell and you gotta learn how to lead.”Today, join Alex (@AlexHormozi) as he guests on Anik Singal’s The Fighting Entrepreneur to talk about if he plans on investing in companies in the future, switching to organic traffic, what his next book is about, and what sectors he’d like to acquire. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Anik Singal’s YouTube Channel!

Timestamps:

(0:16) - The front & back end of Gym Launch, & Alex’s next book: Hundred Dollar Leads

(5:40) - Plans of investing, Acquisition’s support staff, and switching to organic traffic

(13:16) - Alex shares with us his favorite social platform & what he thinks of the others

(18:50) - If Alex could go back in time & give younger Alex advice what would it be?

(20:49) - Sectors Alex would like to acquire or be a part of in the future

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Transcript

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0:00.0	I see businesses three core skills.
0:02.2	It's like you got to learn how to build,
0:03.5	you got to learn how to sell, and you got to learn how to lead.
0:06.5	Welcome to the game where we talk about
0:07.9	how to get more customers, how to make more
0:09.4	per customer, and how to keep them longer.
0:10.8	And the many failures and lessons we have learned
0:12.6	alone the way.
0:13.5	I hope you enjoy and subscribe.
0:16.0	What was the front end?
0:17.0	Was it like a course or was it straight into the licensing
0:19.6	model?
0:20.2	I think the backend was like the full suite, right?
0:22.3	PSX amount per year and have access to everything.
0:25.8	Yeah, the gym launched the original product
0:28.0	for the first five years was 16,000 for 16 weeks.
0:31.5	So 16K, 16 weeks, that's a box a week.
0:34.3	And gym owners would make significantly more than that
0:36.6	in new contract sales, cash or product, cash collected, et cetera.
0:40.1	It definitely was not a course.
0:41.7	And I think that's where we parted from that probably five years ago.
0:45.0	I saw the course business world.
	...

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