The Principles of Persuasion | Ep 508

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 7 March 2023

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Which principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consistency, social proof, and liking can be used to increase sales and build trust with customers.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:33) - Reciprocity: Give what you want to receive

(6:14) - Consistency: We judge people based on their actions

(10:50) - Social proof: looking at others on how to behave or what to believe.

(14:08) - Rapport: people like people who like them

(17:31) Authority: can be a powerful tool in persuasion

(20:31) - Urgency & Scarcity: people value what is scarce

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Transcript

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0:00.0	Real quick, guys, if you can think about how you found this podcast, somebody probably
0:03.8	tweeted it, told you about it, shared it on Instagram, or something like that.
0:07.5	The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,
0:12.2	I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you,
0:16.4	or however you found out about this podcast that you do the exact same thing. So if it was a review,
0:21.0	if it was a post, if you do that, it would mean the world to me and you'll throw some good comment
0:24.3	out there for another entrepreneur. Persuasion to number five is authority. The reason it's so
0:28.6	powerful is not because what an authority says is actually more persuasive in terms of the
0:33.5	actual words they say, but because people put up fewer filters and accept more things is truth.
0:40.6	Welcome to the game where we talk about how to sell more stuff to more people in more ways and
0:44.1	build businesses worth owning. I'm trying to build a billion dollar thing with acquisition.com.
0:48.3	I always wish pesos, musk and buffet had documented their journey. So I'm doing it for the rest of us.
0:52.4	Please share and enjoy. You can get anything you want in life if you can get other people to get it
0:58.4	for you, which makes persuasion among the highest leverage skills in the world. Think about it. If
1:01.9	you just got one person to then just get everybody else to do things for you, then it means that's the
1:06.3	only thing you'd have to learn in order to get whatever you want in life. And the good news is,
1:10.6	tons of research has been done on how to become more persuasive. And I have to give my nod to
1:15.1	Robert Caldini the goat who made most research accessible to the masses in his book Influence.
1:20.9	What I want to do is show you the most effective ways I applied his methods in my own business
1:25.2	that now do over $200 million a year in combined revenue. And hopefully they work even better for you
1:29.7	so that you can grow your business $3 million plus a year so we can invest in it and grow it together.
1:34.3	Tool number one is reciprocity. Give that what you want to receive. When you show kindness and
	...

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