Branding vs Direct Response | Ep 506

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 2 March 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

(This episode is a re-run. Original airdate was March 24, 2022)

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:48) - Main difference between Branding vs Direct Response

(3:30) - branding can be a potential opportunity for maximizing value.

(6:27) - It’s very rare to find a “Direct Response” company these days

(9:41) - Give people the words that describe your brand instead of redefining it yourself

(13:52) - There aren’t enough older people to pass on their advice

(15:57) - Goodwill compounds faster than revenue

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million dollars offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.2	It's 164 pages.
0:16.2	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on fourth.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:29.2	But the longer you delay the ask, the bigger the ask can be.
0:36.4	Welcome to the game where we talk about how to get more customers, how to make more
0:39.0	progress, how to keep them longer and the many failures and lessons we have learned along
0:42.5	the way.
0:43.5	I hope you enjoy and subscribe.
0:45.8	In this video I want to break down the difference between branding and direct response
0:49.5	marketing and why not deeply understanding the differences, costing you millions and
0:53.6	millions of dollars in ultimately the amount of money that you probably want to make.
	...

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