This episode of the Outside Podcast is brought to you by Clever By Nature, a company using innovative design to take carbon out of the carbon cycle.

Here's how it works.

Clever by nature works with outdoor companies and gearmakers, identifying ways to make their manufacturing process more sustainable,

maybe figuring out a way to save water, or source materials differently,

or upgrade machinery in the factory.

The kind of changes that are good for the planet, but kind of expensive up front.

Clever by nature identifies the changes that manufacturers should make, and then partners with a different

company or group of buyers, maybe even you, to offer an exclusive limited run of

those sustainably produced products to just that group. So let's say that there's a new kind of jacket made with a better

fabric that keeps thousands of tons of CO2 out of the atmosphere. Clever by nature

it finds buyers for that jacket ahead of time, guaranteeing that if this jacket gets made, it will sell.

The manufacturer, safe in the knowledge that they won't lose any money, then makes those

upgrades to their production process and produces the jacket.

Both groups split the carbon credits and that manufacturer now has a lower impact production

process that they can use going forward.

It's lasting change. Clever by nature is just the catalyst.

To find out more and to see if your company or group could be a force for change, go to clever

by nature.com.

That's clever X nature, clever by nature.

dot com.

From Outside Magazine and PRX this is sweat science stories of human endurance Well, let's kind of actually start in the middle a little bit.

And can you just describe the pool?

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