This episode of the Outside Podcast is brought to you by Adidas, and the all new line of Terex outdoor gear.

I think it is the best kept secret that Adidas has also an outdoor department.

This is Christian Zwinger, outdoor design director at Edides,

and a man with a fairly substantial cold.

You hear my voice is a little bit, is a little bit dark.

But we're going to talk with him anyway because a few years ago

Adidas started a big push to make their outdoor department a lot more friendly to the

outdoors. Cut down on wasted material, cut down on water usage during the manufacturing process.

And they did.

But Adidas is also making more fundamental changes.

They're changing the design of their shoes

to make them less resource intensive to produce.

And that is changing the aesthetic and it looks very intuitive.

So you're looking at the product and you have already the feeling,

okay, that is different to everything I've seen before.

The first thing they did on the running and hiking shoes was refine the placement of

the reinforcements and abrasion resistance. Some of those choices were to cut down on weight, but they also made the shoes last longer.

Make a product that has a longer lifespan or a longer life cycle.

It is already environmental friendly.

The second thing they did was they started looking closely at which colors they made choose

in.

Because it turns out that different colors require different amounts of energy to produce.

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