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Go to Wondery.com forward slash the, and this is Business Wars Daily on this Monday, May 3rd. Happy start of the week, everyone. Today's story begins with a number. 7,000. That's the number of diapers that the average kid goes through before potty training.

Wow.

Parents, if you're in the thick of it right now, don't worry, there's a light at the end of the tunnel.

But gee whiz, that's a lot of diapers, right?

So it would make sense that there are a ton of disposable diaper brands out there competing

for new parents' attention, even if that attention is

hard to come by. You know, because you're busy raising a human and everything. And right now,

sustainable diapers are having a moment. I'm talking about organic, plant-based, die-free, fragrance-free,

...