The key skill, if I give one skill to people, though, is sales, being willing to have conversations where you, because you have to sell a ticket to the event.

You have to sell at the event.

So many people think, like, if I build it, they will come and that's definitely not how it works at all, ever.

You have to be willing to have conversations.

And sales is when the value you provide outweighs the price that they pay.

Step into the world of success with your brand amplified, the ultimate podcast designed

to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a

mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and

business leaders to success.

Steve Warner, I am thrilled to have you on talking about something that a lot of people have trouble with.

And we can be great public speakers.

We can be teachers in the classroom.

We can have podcasts.

We can do all kinds of things that get us in front of people.

But there's something different about workshops and stages and selling that I think, you know, it's sometimes

can be daunting to make that transition. And you, of course, reach millions with your company,

reaching millions. And this is exactly your sweet spot. So I'm really excited to dive into this topic

today. Awesome. I think we'll have a lot of fun.

Yeah.

And before we get into that, of course, your whole background is in service, entertainment,

helping people feel really good about the environment they're in as a Somalié, general

...