Well, I just want to help people, so I'm not going to put my price up because I thought it was, if I was being honest with myself, it's easier to sell at a lower price. You know, if it's not scary, I think it's the wrong goal. You think about that technically. If it's not scary, there's no growth. There's no growth, which means, and my goal, remember what I said earlier, my goal is to grow, grow my competence and my value.

Well, that means I have to do scary stuff. I have to. Otherwise, there's no, if it's comfortable,

it's not growth. Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the

intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

and secrets that have propelled entrepreneurs and business leaders to success.

First of all, Mo Choice, I love your name, and it's your name and also the name of your business.

And I was telling you before we jumped on that the universe is giving me all the signs because today I've interviewed a woman who just, I mean, she liquidated her 401K.

She did all of the stuff to fulfill a dream when other people wouldn't believe in her.

And she now has a successful business helping children like her own with disabilities and a nonprofit and has just gotten it back in spades.

And that was such an inspiring story to start my day. And then building on that,

hearing from people who are working with entrepreneurs, solopreneurs, using techniques

that help us all reframe the way that we are trained, right, reframe the language we use for

ourselves. And so I'm really intrigued and excited about

this conversation we're about to have. So thank you, Mo. You're welcome. Thanks for having me.

Yeah. Well, we were talking a little bit about some of the businesses you've represented,

but you've done so much. You've had multiple businesses, 12 businesses from scratch. You've exited. You've made a lot

of money. You've had downfalls. Let's just dig right into all of it because these are the stories

that really help everybody grow and understand the experiences. While they're all unique,

we all have these ups and downs. And helping one more person navigate by listening to

your story is just a phenomenal gift. Did you always strive to be an entrepreneur? Did you work for

other people first? And how did you fall into or get into what you do now and what you did in all of your businesses?

...