To me, context is about pattern recognition.

It's connecting the dots.

It's giving readers an ability to synthesize

a number of different perspectives

so they can understand how the greater whole works,

because nothing really occurs in isolation anymore.

I'm Tim O'Brien and I'm the senior executive editor at Bloomberg Opinion.

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It is a tough time to make money in financials.

Sally Grotchek was charged with doing that for years and years in her career at various banks on Wall Street.

Now, she is the CEO, of course, of of course of Elvis and I want to talk about

Elvest in just a moment but let me just ask you from your background as long as

we're talking about banks. Has banking changed significantly and is it at a point now where you can't value banks

the same way because of regulation?

Well you tell me what is the normal return on equity through a cycle of

There's an interesting question though because in the in the aughts I still have trouble with that as

for a decade but because of the outsized risk

the banks took, then the return on equity was much greater.

...