Surrounding Yourself With the Right Team to Scale Your Business With Ray J and Ray Lee, CSO & CEO, Raycon | #ThePlaybook 420

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 15 June 2021

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Ray J, Chief Strategy Officer of Raycon, and Ray Lee, CEO of Raycon, chat about: [:36] - How their similar views about the opportunities in consumer electronics helped to bring them together to start Raycon [5:34] - Why Ray J’s insights for their branding and packaging has been instrumental for them to land celebrity partners [6:54] - The biggest area where Ray J’s experience in the music industry has come in handy for Raycon’s products [13:29] - What a business needs in place in order to be perfectly situated to scale internationally Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at [email protected] to join! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the Playbook, I have a double ray of happiness, Ray Lee, CEO, Ray J,
0:07.6	Chief Strategy Officer of RayCon. And we're going to talk about how music is the key to happiness.
0:15.6	Join me for all of this and more on the Playbook.
0:19.2	This is Entrepreneurs the Playbook. For each week, I bring you some of the greatest athletes,
0:24.8	celebrities and entrepreneurs to talk about their personal and professional playbook to success
0:30.9	and what made them champions on the field and in the boardroom. I'm your host, David Meltzer.
0:37.6	I got a two-for-one radio for you. That's right. The rays of RayCon are here, Ray Lee, CEO of RayCon,
0:44.3	and of course everybody knows Ray J, Chief Strategy Officer of RayCon. But what you may not know
0:50.1	are these two rays are extraordinary entrepreneurs. They're leading a company that has over a million
0:55.5	customers already and over a hundred million dollars in revenue. They are kicking some butt.
1:00.5	So the first question I have for the double rays are, how do you guys don't look alike, but
1:05.0	how did you two get together on a project like this? Ray, you want to take that?
1:11.8	Yeah, sure. Yeah, I think it was, we definitely don't look alike, but I think we're very similar,
1:18.9	just in terms of how we perceive entrepreneurship in life. I think we're pretty aligned in that
1:25.5	way. Yeah, it was pretty fortunate. So Ray J had a friend, his name's Truth, shout out to him,
1:33.2	but he was a mutual acquaintance of ours and he, you know, he heard that from Ray that Ray was
1:40.3	wanting to scale a business in electronics, bigger than the ventures that he was currently working on.
1:48.0	So he knew that I was in the industry, just known, I have known him. So he connected both of us.
1:54.8	I have a background in e-commerce and electronics. And Ray and I met and, you know, I think we just
1:59.9	chatted about, you know, what was, what was lacking out in the electronics world, what was frustrating
2:05.1	us. And I think we just felt like there was not really a brand out there that was really looking
2:09.7	out for customers and really looking after their best interests. And we just started chatting,
	...

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