Sunday Secret: Your Customized Value Proposition

15 Minutes to Freedom

Ryan Niddel

Personal Journals, Motivational, Entrepreneurship, Business, Body, Meditation, Society & Culture, Relationships, Journal

3.6 • 1.5K Ratings

🗓️ 18 August 2019

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Go back to a version of yourself prior to knowing what you know now. Think about how that person felt, how they thought, how they lived, and most importantly think about the story they were telling themselves. Get clear on everything that brought you from who you were then to who you are right now. Think about all the steps you took, what did that journey look like? This is your Customized Value Proposition, and is your road map on how you can lead your ideal clients to success.

• Interested in joining my group coaching sessions filled with purpose driven, selfless entrepreneurs with all levels of experience from all corners of the globe? Don’t hesitate to shoot me an email at [email protected] so we can get started.

• Visit http://www.lifeoptimizationtest.com to find out where you fall when it comes to spiral dynamics and human behavior

• Visit http://bit.ly/hpicoaching to become a certified coach with the Human Potential Institute

• Check out https://www.optimizedlifeshow.com for exclusive content and downloadable PDFs for each episode.

• Follow me on Instagram at http://www.instagram.com/ryanniddel

Transcript

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0:00.0	Good morning and happy Sunday my friend.
0:04.0	Today is yet the third installment of Sunday Secrets.
0:09.0	The specific short form episode created to help you propel your business forward to new heights in an efficient and effective manner.
0:22.0	I'm Ryan Nidell and I help motivated
0:26.0	entrepreneurs, business owners, and executives increase their income by as
0:30.6	much as two to three times in as little as 90 days so they're able to
0:35.0	spend more time with their family without fear of losing their business.
0:42.3	We've covered some good things in the past two weeks.
0:45.0	First thing we did, first thing I would encourage any new business owner to do, or even if you're established,
0:52.0	is to get really clear on the person that you want to sell to, the person you want to serve.
0:58.6	When you try to make sure that you are heard by everyone, you will ultimately be heard by no one or if you're heard you
1:04.4	certainly won't be remembered. The most efficient way to dial in your marketing
1:09.6	message and to attract the right customers is to know who you're shooting for.
1:16.0	The best way to do that is to talk about who you like to spend time with.
1:21.0	Not who you can, not who you feel obligated to, but who you enjoy spending time
1:26.3	and sharing energy with. From that standpoint, when you get clear about who that is, get clear
1:32.0	about what their pain points are.
1:34.4	What wakes them up in the middle of the night in a cold sweat?
1:38.1	For me, I know my preferred clients wake up in a cold sweat because of two reasons. First reason is they're afraid that time is
1:45.0	slipping them by. They're afraid they're going to come home one day and their wife's
1:48.7	going to want to leave them or the kids are going to be grown. They're afraid if they're women that their husbands might go out and
1:54.8	step out on them or their husbands aren't doing a good job of raising the kids.
	...

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