3.6 • 1.5K Ratings
🗓️ 3 November 2019
⏱️ 11 minutes
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What wakes your ideal customer up at night? If you're able to answer this question, then you have the ability to come up with a solution to their problems. However, in order to make this happen, you have to take a walk in that person's shoes. You have to sit in their pain points and realize that they are always shifting. Today I'm going to explain some of the ways I'm currently doing this in my own business and how you can use these strategies to do the same in your business.
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0:00.0 | Good morning, happy Sunday my friends. Welcome to another quick hitting, fast-paced episode of Sunday secrets. |
0:10.0 | And in today I want to talk just a bit about your customers. |
0:16.6 | Yes, this is business specifically related and we need to talk about your ideal client, |
0:20.8 | your best customer. |
0:23.1 | If you're listening to the show for quite some time, |
0:25.3 | you realize there was an episode not too long ago |
0:28.0 | where I discussed customer avatar. |
0:31.3 | One of the things that make Europe your ideal client. |
0:34.0 | So to recap, just the high level pieces of that episode. |
0:39.0 | I want to have this conversation through the lens of who is the person that you want to help. |
0:45.0 | Not the person you feel like you have to help, not the person you may have been helping, but who is that ideal client that you want to spend time with? |
0:59.0 | Someone that if they were in front of your office right now, you would have no problem spending hours and hours with them almost potentially for free. |
1:07.0 | Now, I also don't advocate you do anything for free, but if you had to that you could. From that standpoint, right? What is their general |
1:17.7 | age range? Now you couldn't say 20 to 35 because me as a 35 year old man things much differently than I did at 25 years old. |
1:27.6 | That window doesn't work. |
1:28.8 | So you have to make sure that age range is in conjunction with the way a person actually thinks. |
1:37.3 | From that same point, you want to deal with men and women, just men, just women, right? |
1:41.8 | Some other, you know, specific itemization of sexuality that could exist. |
1:50.4 | Now let's assume that you have all those pieces and parts down. |
1:54.4 | Next thing we talk about is the pain points. |
1:57.2 | What causes them pain? What wakes them up in the middle of the night? |
2:01.9 | So you think about if they were in a cold sweat popping out of bed like |
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