Good morning and happy Sunday. Welcome to another quick-hitting episode of Sunday secrets.

Today is a direct message to you.

Yes, you, right now.

As it pertains to your business and marketing

and what you should instantly do

to create an impact that will have a ripple effect inside the growth of your business.

So there's no secret that I like to read.

I believe in consistently evolving my thought processes of what's possible, of what I understand.

And when I don't understand something, I pick and scratch and pool and find coaches and

mentors and books and resources so I can understand it at a higher level.

That's just me.

Your path might not be the same and that's beautiful it's not supposed to be your path is yours

and mine is mine. But in going down that path I have found something that I feel 100%

compelled to share with you in this moment.

And that share with you is that all the strategy in the world will never outweigh the tactics to pull them off.

Let me show you what I mean by that.

So strategy that I have is to read a book called

How Do I Copy that sells?

It's a book that covers something called How to Write Copy that sells.

It's a book that covers something called the pastor processed, which is right, find a personal problem,

amplify the problem, tell a story around it,

adding a testimony,

...