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Switched on Pop

Summer Hits: BTS - Butter (with Jenna Andrews)

Switched on Pop

Vox Media Podcast Network

Music Interviews, Music History, Music, Music Commentary

4.62.7K Ratings

🗓️ 29 June 2021

⏱️ 34 minutes

🧾️ Download transcript

Summary

In summer 2020, BTS released “Dynamite,” their first single recorded entirely in English. The song shot up the charts, became one of the most successful YouTube videos in history, and won over pop radio, which had stubbornly refused to play their songs in Korean. Now, in summer 2021, BTS have topped themselves again with “Butter,” yet another English-language bop that melts like … well, you get it. BTS member Jimin told Variety that they wanted to make an “easy-listening,” fun song, and it arrived as a much-needed distraction from the interminable global pandemic. With everyone constrained by travel restrictions, the song was written over WhatsApp, a collaboration achieved via text and voice notes sent between South Korea and the U.S. Jenna Andrews, one of the songwriters, says the track went through at least 50 rewrites to reach perfection. The final single is a tightly produced, less than three-minute song in which every moment is a hook. It shifts nostalgically from ’80s Prince to ’90s Michael Jackson through 2000s EDM, each second highlighting BTS’s musical savvy and distinctive vocal performance. In our kick-off episode of Switched on Pop’s Summer Hits series, Andrews spoke about how she worked with BTS to craft this song remotely and map out every throwback reference. In the second half of the episode, we speak with Bora, a prominent BTS translator who presents the case for why we should hear “Butter” as the first step down the BTS rabbit hole, especially into their Korean-language discovery. Songs Discussed BTS - Butter, Dynamite, Silver Spoon, Dope, Dis-ease Michael Jackson - Smooth Criminal, Rock With You, Man In The Mirror, Remember The Time, Bad Usher - “U Got It Bad” Daft Punk - Harder Better Faster Stronger More Bora’s BTS Rabbit Hole Playlist ARMY translators' lyric translations: doolset lyrics – BTS Lyrics in English BTS TRANSLATIONS – (do you, bangtan / do you bangtan?) Lyrics — BTS-TRANS/BANGTANSUBS Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Welcome to Switched On Pop, I'm a songwriter, Charlie Harding, and I'm musicologist, Nate Sloan.

0:18.2

This is a very exciting summer for us.

0:21.7

And it's all possible via JBL, who are hooking us up with the gear that we need to record

0:25.8

on the go as Nate and I both visit friends and family for the first time in a very long

0:30.0

time.

0:31.0

And to kick off this season of Summer Songs and our new segment, Making of a Summer Hit,

0:36.2

we've got to listen to BTS's Butter at last.

0:56.2

So Butter at this moment might just be the biggest single song.

1:00.3

It has broken seemingly every record that BTS has already broken.

1:05.5

That's their biggest debut ever.

1:07.4

It's destroying YouTube numbers.

1:09.3

It might even be breaking the idea of breaking records itself.

1:13.0

It's currently BTS's longest running number one song on Billboard's Hot 100.

1:18.9

Right.

1:19.9

But is it popular?

1:20.9

It's immensely popular.

1:22.7

And to highlight why, I think we should just do a close listen and see what is making

1:29.4

us wiggle and move.

1:31.2

I am deeply down.

1:33.8

So let's start right from the top.

1:40.7

So the first thing I noticed is this is a song pulling on so many different generational

1:44.9

references.

...

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