#sufferbetter: Patagonia's new marketing campaign

Trail Runner Nation

Fitness, Sports, Running, Health & Fitness

4.5 • 1.3K Ratings

🗓️ 4 April 2014

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

George Plomarity, Patagonia's Team Sports Sales and Marketing Rep, joins The Nation to talk about their marketing campaign called #sufferbetter. We discuss what this means to the ultra runner and how you can share your experiences with the community and possibly win a full Patagonia kit. Post your story and photos on Twitter or Instagram and you will be registered for a monthly drawing.

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Transcript

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0:00.0	And today's tailwind nutrition is brought to us by Matt Fitzgerald.
0:12.8	He is an author extraordinaire, extreme athlete, endurance athlete.
0:16.8	You can find him at mattfitsgerald.org.
0:19.4	He has a whole library of books, Don.
0:23.7	Oh, I know.
0:24.7	I think there's over 20 books on there.
0:27.2	We've had it on the podcast.
0:28.4	We talked about Racing Weight, which is a phenomenal book.
0:31.7	There's two kind of spin-offs to that book.
0:33.8	There's the Quick Start Racing Weight.
0:37.3	And then last year, he just released the Racing Weight Cookbook, which I assume Matt, that
0:41.8	was by your fans and readers saying, Matt, we need recipes, right?
0:47.4	Yeah, it was about 50 percent, then 50 percent, the publisher is saying, all right, how do
0:52.8	we keep this juggernaut rolling?
0:54.7	That's perfect.
0:55.7	Well, I think it's a great idea.
0:57.6	And speaking of rolling, the reason we reached out for a tip, and usually we just ask our
1:02.8	great athletes to talk about what's on their mind.
1:05.6	But with this one, we specifically went to Matt with this question.
1:09.2	As we're climbing hills out there, and we're running up and down, we started thinking
1:12.9	about power to weight ratio, and who better to address power to weight than Matt Fitzgerald.
1:18.6	So Matt, give us a skinny on power to weight.
	...

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