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The CLS Experience with Craig Siegel

Success Isn't Linear With Bruce Cardenas

The CLS Experience with Craig Siegel

Craig Siegel

Education, Spirituality, Mindset, Personal Development, Self-improvement, Motivation, Transformation, Business, Health & Fitness, Improvement, Coach, Religion & Spirituality, Inspiration, Self Help, Entrepreneurship

4.9754 Ratings

🗓️ 20 January 2026

⏱️ 54 minutes

🧾️ Download transcript

Summary

In this exhilarating episode of The CLS Experience, host Craig Siegel interviews the multifaceted Bruce Cardenas, who shares his journey from the Marine Corps and law enforcement to becoming a key player in Quest Nutrition's rise to success and exit for a billion dollars. Bruce discusses the importance of listening, building authentic relationships, and making value-driven contributions. He also delves into his passion for personal growth and transformation, emphasizing the value of living an...

Transcript

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0:00.0

Welcome to the CLS experience. I'm your host, Craig Siegel. I'm a born and raised New Yorker

0:11.8

who achieved success with multiple businesses, but I crave something deeper. So I dedicated

0:16.8

myself to personal growth and transformation by revamping my mindset.

0:22.3

I went from being unable to run a mile to conquering four marathons the following year.

0:27.2

Now, I want to help others manufacture big breakthroughs of their own.

0:31.8

I had the social intelligence to know what people needed and wanted.

0:35.5

And that's a unique business where it's all about listening skills.

0:39.4

And I picked up those listening skills when I, early on as a cop.

0:42.2

I won't bore you with everything.

0:43.3

But my first training officer, when I got in the car with him, the first day on the job,

0:47.5

there's a notepad between both because you just take notes, you know, if this call comes out.

0:51.7

And he drew this picture of a face, and it had two big eyes and two big

0:55.2

ears and no mouth. He said, that's you, Bruce. He goes, you need to do a lot of listening and learning

0:59.8

and hearing, but I don't need you talking. And what turned out to be like a little insulting,

1:04.8

really, turned out to be a great skill because I truly learn now going to everything I've done in life.

1:10.0

I've listened with the intent to understand.

1:12.4

So when I started the bodyguard business, I would just hear what people needed and I never engaged

1:17.1

them. I'd just, you know, get the information of what they need and I would take care of business.

1:20.4

On today's episode of the CLS experience with a very exusive tree. He's a multifaceted executive

1:25.6

with an on-way for commitment to excellence, big facts.

1:28.8

From his early years in the United States Marine Corps to his pivotal role as the chief communications officer of a physician.

1:35.0

His story is one of dedication, perseverance, and passion for fostering meaningful connections, no big deal.

...

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