Welcome, everybody. This is Carl White, broadcasting from the secret headquarters here in the Mortgage Marketing Animals slash Freedom Club.

And you're listening to Loan Officer Freedom Podcast, number one podcast in the world today for loan officers.

And thanks to you, cool guys. And thanks very much also for one of my

partners, Mr. Chris Johnstone himself. How you doing, Chris? I am wonderful. Carl, great to be here.

And thanks for having me. I'm looking forward to today's conversation. I am too. So what we're

going to be talking about, you're listening to the right episode if you want to hear about going to the different levels of production. In other words, how do you go from zero to four loans a month? How do you go from four to ten loans per month? How to go to 10 to 20 loans per month. How to go from 20 to 50. And then we're going to talk about going 50 plus. And this might end up being a two-parter. I'm not sure how far we're going to get into this. We try to keep these to drive time. I think everybody knows who you are, Chris, but just in case, Chris Johnstone, very dear personal friend of mine, we probably met, I don't know, 10, 15 years ago, something like that, give or take. It's been a long time.

Yes, it has. A lot of water to that bridge. It is. And Chris is an absolute brilliant copywriter, digital marketer, social media marketer. And we partnered up with him. And I do a a lot of the what we call the offline stuff like

coffee meetings and and you know the actual running of the business per se and then Chris has always

been very helpful critical certainly in my own personal business, and doing the lead generation,

the online stuff, which, and again, this is a whole different topic for another time.

I think a lot of people confuse online stuff with running just Facebook ads for Facebook

leads per se, when in reality, you know, while certainly that's a good use of

Facebook and in social media marketing, I've always thought where the real secret sauce is,

is just becoming a local celebrity in your area using social media.

So that when you do go to the open houses and when you do go to the

realtors association and when you do write a letter of a pre-approval letter that the listing

agent knows who you are and it's like it's like Oprah wrote it or Jimmy Fallon wrote it's like

somebody famous wrote it so really good stuff But that's not our topic today.

Our topic today is how do we go to the different levels, even though we might record a second, second episode if we have time on that.

Absolutely. So we're kind of going down that bunny road already. So all right. So let's, well, gosh, we could switch this. I mean, you want to do the topic of going to the different levels?

No, I'm so stoked for our existing topic.

Let's do the levels.

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