4.6 • 13.2K Ratings
🗓️ 19 July 2023
⏱️ 39 minutes
🧾️ Download transcript
It’s 2003 in Miami, Florida and a Subway franchisee comes up with a catchy promotion: the 5 Dollar Footlong. But Subway Corporate is preoccupied with a costly new innovation: special ovens to toast their subs. Robbed of their “toasty” advantage, Quiznos counters with a hip ad featuring uncanny creatures called Spongmonkeys, and a campaign claiming their steak subs have more meat than Subway’s. But the aggressive media campaign has dramatic fallout for franchisees who are already struggling to pay high prices for company-owned food and supplies. As more franchisees fall into debt, store owners rebel.
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0:00.0 | A note to listeners, this episode contains a depiction and discussion of suicide. |
0:07.0 | A Sunday evening in December 2003, Stuart Frankl rings up an order at his subway franchise |
0:22.4 | inside Miami's huge Jackson Memorial Hospital. |
0:26.8 | Frankl's a husky, straight-talking New Yorker with a brawny face of a prize fighter and |
0:31.6 | a good memory for his regulars. |
0:33.8 | Thanks, I hope your kids get over that virus quick. |
0:36.4 | See you next time. |
0:38.8 | Crudely-lettered posters cover the glass windows of his store, touting a new promotion. |
0:44.2 | Five-dollar footlongs get them here, subs for less than a dollar a foot. |
0:48.8 | You can't beat it with a stick. |
0:51.6 | Despite the late hour, a long line of customers extends out the door, all patiently waiting |
0:56.8 | to take advantage of the deal. |
0:59.5 | Frankl wipes his hands on his black slacks and turns to a young woman nestling folded |
1:04.3 | ham slices in a small stainless steel bin. |
1:07.7 | Allison, what did you handle these last few customers and then start closing up? |
1:11.6 | It's your thing. |
1:13.3 | Allison nods and takes Frankl's place behind the counter. |
1:16.7 | What can I get you, sir? |
1:19.6 | Frankl walks to the back storage room he uses as an office. |
1:23.2 | He sits down at a small desk he's wedged in a corner next to shelves of bulk mayonnaise |
1:27.8 | containers. |
1:29.2 | He opens his laptop and begins keying sales numbers into an accounting software program. |
... |
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