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Marketing School - Digital Marketing and Online Marketing Tips

Stuck? Here's How To Unstuck Your Marketing

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 11 April 2023

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #2425, Neil and Eric talk about how to unstuck your marketing when you’re feeling stuck. It’s normal to feel stagnant in your marketing, and it’s something that happens to everyone at some point. If you’re currently in this space you can rest assured that there are tried and true methods for getting out of this rut. Tune in as we break down how to change up your current marketing methods and find refreshing new ways to stand out from the crowd! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Stuck? Here's How To Unstuck Your Marketing. [00:27] Common reasons why you are feeling stuck in your marketing. [00:56] Why being stuck is a normal part of marketing. [01:15] The most impactful marketing strategies for getting unstuck and how to use the grid method. [02:47] The AIDA model: Attention, Interest, Decision, and Action. [03:04] Getting people’s attention in the current social media landscape and how to continue to refresh your hook. [05:14] Why your offer matters and how to make one that is impossible to refuse. [06:41] How we’ve changed up our content based on customer feedback.  [07:12] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Harmon Brothers MrBeast on YouTube $100M Offers: How to Make Offers So Good People Feel Stupid Saying No Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with

0:14.0

your instructors Neil Patel and Eric Sue.

0:18.9

All right we're going to talk about how to unstuck your marketing if your marketing is stuck.

0:27.0

So if your marketing is stuck in most cases, the reason it's stuck is you're doing the same old stuff that you've been

0:34.5

doing for ages and it's not that it doesn't produce results it just doesn't

0:38.5

produce as great results as it used to because there's more competition or the channels that you're focusing are

0:44.3

diminishing EX you get a lot of travel from Instagram and it did really well for you

0:49.1

but then their algorithm change and now you just don't get the same reach. So what do you do when things are stuck? And we

0:56.3

face this a lot, not just in the companies we consult with, but in our own businesses, this is natural.

1:03.6

This is a normal part of marketing in which you feel like things are going great,

1:07.6

it's climbing, but then eventually they plateau and sometimes decline and

1:10.8

you gotta figure out how to turn things around.

1:12.4

It's not easy, but it definitely is. sometimes decline and you got to figure out how to turn things around.

1:12.5

It's not easy, but it definitely is doable.

1:15.9

And the biggest thing you got to keep in mind is, look at what you're doing, that's been working

1:20.6

for you, that's been slowing slowing down and make like a grid. So imagine a grid,

1:26.3

one with all the channels you're doing right now and testing and the other one with all the

1:30.8

channels that you're not leveraging and you haven't been using.

1:34.7

Now the obvious thing is to go after the channels that you haven't been using in

1:38.3

test amount and see what happens.

1:40.2

But the biggest thing that we usually see the impact from is either a adding new channels but b and this one's a bigger impact it's actually taking the existing channels and what you've been doing try doing a whole new strategy so for example if you've been doing, try doing a whole new strategy.

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