Welcome to Do This, Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro.

Let's check it out.

We are back for Do This, Not That podcast presented by Marigold, and we legit have somebody here that's cool. Definitely cooler than me, but that's not saying much, but she's actually cool. So Katie Bransby's here. Who is she? She's amazing. She is the head of social media for Stubhub. And the only reason she's on is because she promised me free tickets to any event I ever want to go to for the rest of my life

and all the listeners. No, that's not the case. She is crushing it, running it, running social at

Stubhub, and they're an incredibly cool brand. And we're going to dig into how do you get this

incredibly cool job and how does it actually work? Is it all just one giant party when you're

running social for a cool brand like Subhub. Katie, thanks for being here. Welcome to the show. Yeah, thanks so much for having me. I'm stuck to be here. This is going to be amazing. I'm just curious about something. Do you, this is so off script, but because you're at subhub, do you just every weekend, you're like, I'm going to another event. I'm going on. I'm going to get a ticket. I mean, is that your jam?

Yeah, pretty much. I mean, I'm a total like concert junkie. So I love music. I go to a ton of shows. I'm getting more into the sports world. I'm definitely more of like a surfing fan. So I've been learning a lot more about like football and basketball and I've been

going to more of that. But a big part of the job is going to shows and going to events and

capturing content. So it's like 50% of what I do for my job. No joke. Now your job got even

cooler. I want to be you and I get older, but I'm already old. All right. So let's back up here. You got one of those jobs. People listen like, oh, my God, I do social media for a B2B boring plumbing supply company. I want to run social at StubHub. That sounds so much cooler. So take us through. How did Katie become Katie? What did you do?

Yeah, I mean, I actually started working in social media when I was 19 years old in college.

I got to college at Cal State, Long Beach, and I was like, why does the school not have an Instagram account?

And I went straight to the office of enrollment.

And I was like, hey, guys, I'll run an Instagram account for you guys for for free. Like I just want to start doing this. I feel like we should do this for students. And so I did that all

through school. And I even had some mentors and this was like 10 years ago. I'm, I just turned 30.

I had some mentors who were like, don't work in social media. Like, it's not going to last.

Like, you should work in out of home marketing.

Oh.

And I was like, I don't know.

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