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The Story of a Brand

Stryx- Persistence

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 3 December 2020

⏱️ 31 minutes

🧾️ Download transcript

Summary

In the second part of this Feature, Jon Shanahan and Devir Kahan, Co-Founders of Stryx, talk about going against people’s advice.
 
They believe it was important that they carved their own path.


They keep visiting the idea of persistence and how it plays a role in their company.

Jon recounts the hustle he went through first to build a YouTube following and then to build Stryx with Devir. He tells us that it all started as something that he wanted to do for himself.

They detail the different products they sell and the thought behind them. Everything they offer is convenient, easy to use, and made specifically for men. They formulated the products to be ideal for men's skin, and the packaging is discreet and simple for men to use.

In part 2, we learn about the ideas behind the products, how important persistence is to Stryx, and how the co-founders made their own way through the market.

 
Join us while Ramon Vela interviews Jon and Devir on The Story of a Brand Show, and, and listen to them, share the inside story of a brand.

For more on Stryx, please visit: https://www.stryx.com/

Klaviyo -  https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.4

This is The Story of a Brand with your host, Ramon Vela.

0:21.4

I actually think some of the best advice is don't always follow other people's advice.

0:29.0

You know, that not, certainly people that maybe only have a kind of secondary or not a great understanding of your own unique position.

0:38.3

I think though, with that being said, as the caveat here, I think I would say that for me, I think that the, all of it comes down to persistence.

0:52.3

And the difference between having launched anything versus nothing

0:57.3

was purely persistence. The difference between having launched, right, like you were asking before,

1:02.0

the product that we wanted to launch versus a subpar product or more generic product was

1:08.4

persistence. And it takes time and effort and energy, obviously, but it all comes down to just pushing

1:15.7

through and pushing through.

1:17.2

And I think that Steve Jobs is famous for many, many quotes.

1:21.3

There was a quote that he had much earlier on in his life.

1:24.7

That's one of my favorite quotes of his period, but is lesser known. And it goes

1:30.4

something along those lines, which is that the difference between those that are successful and

1:36.1

those that are not is like 90% persistence. And like I just take that to mean that where people would would give up, you know,

1:46.3

the reason why certain people just don't achieve something is just because they give up. And

1:51.1

the people that do achieve something, there's nothing qualitatively different about them.

1:55.5

They just didn't give up and push through that to the next thing and to the next thing and to the

1:59.3

next thing. What do next thing to the next thing.

2:08.0

What do fast growing direct to consumer brands like Brooke Linen, Chubbies, and Hint have in common? They all grow with Clavio. Clavio is the ultimate marketing platform for

2:14.1

e-commerce brands. It gives you everything you need to send memorable, branded emails,

...

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