SENREVE - A Bag That Does More

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 4 December 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview Coral Chung, Founder & CEO of SENREVE. SENREVE creates products that combine luxury and versatility, most famously their bags.

Coral talks about how the company first started. She was desperate for a luxurious, stylish, functional, and versatile bag but couldn’t find anything. At the time, she worked in data analytics for a company that worked with brands like Nike and Nordstrom. She used her knowledge of big brands to launch her own company later down the road.

She talks about her friends and family's initial pushback for aspiring to leave her high role at the impressive company she worked at.

In Part 1, we hear about the importance of digitally native brands, building a company to solve a problem, and what goes into building a next-generation global luxury brand.

Join us while Ramon Vela interviews Coral on The Story of a Brand and listen to her share the inside story of a brand.

For more on SENREVE, visit: https://www.senreve.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	I was at the time at a big data analytics company called Medalia,
0:26.7	which was really an exciting unicorn company.
0:30.8	And I was leading retail there and working with a lot of top brands around the world,
0:36.8	ranging from Apple to Nike to
0:39.6	Sephora to Tori Burch, Nordrum, etc. And I saw all of the interesting customer insights
0:47.3	because we were the software that powered those platforms. And I realized that all of those brands
0:53.9	and companies were to a degree
0:55.4	struggling with digital, struggling with e-commerce, struggling with connecting with millennials,
0:59.6	and really speaking to this next generation of luxury premium shoppers that were women whose lifestyles
1:09.2	were changing and evolving. And these companies, even though they had been so successful in the past 10, 20 years,
1:18.6	are needing to adapt and innovate.
1:21.6	And I felt that there was a really interesting window of opportunity for a new brand to emerge to be that next generation
1:29.3	luxury brand.
1:36.2	Biggest Q4 we've seen for e-commerce. By now, everyone should be thinking about Q4. It's the biggest
1:43.0	topic of the year. And Mute 6 can make sure
1:45.9	you're prepared. So if you haven't put together your strategy, it's not too late. Mute 6, the agency with
1:52.2	4 billion in revenue for direct-to-consumer brands, can make sure you're prepared for the holiday
1:57.0	season. Mute 6 even has a proven winning formula for Q4. They roll it out for all the brands
2:03.0	every year. And they have been dominating this space for nearly eight years, growing and scaling
	...

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