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The Tom Ferry Podcast Experience

Struggling in Real Estate? Tom Answers Your Top 6 Questions

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 9 October 2025

⏱️ 43 minutes

🧾️ Download transcript

Summary

If you’re struggling in real estate, you’re not alone. Even experienced agents are fighting just to stay even. So how can new agents or those who have hit a rough patch bounce back?    Last week, Tom did a Q&A with questions from the recent Success Summit. This week, he’s answering the six most common (and important) questions for agents who are struggling in real estate right now.    This episode will give you answers to: Balancing fundamentals with online brand building  How new agents can stand out against the competition The best steps for young or new agents The #1 skill to master for winning more listings  Routines for keeping energy high   Watch or listen now and get yourself into momentum!    And remember… If you’ve been struggling in real estate for a while, there is a proven solution…   Schedule a free coaching consultation where you’ll jump on a call with a trained business expert who will help you identify hidden gaps in your business and the best solutions for your next breakthrough.    Resources to Raise Your Game -In the episode, Tom mentions AnswerThePublic. A fantastic tool: https://answerthepublic.com/ -See Tom live in a city near you at Listing Edge: https://www.tomferry.com/listing-edge/   -Free scripts and resources for agents: https://www.tomferry.com/agent-tools/

Transcript

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0:00.0

So here's the thing, entrepreneurs, leaders, salespeople.

0:05.0

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

0:10.0

And we want to do it better, faster, and more seamlessly. Why?

0:14.0

So we can actually enjoy our lives, take vacations, and spend the quality time we want with the people that we love.

0:20.0

How do we do all this

0:21.6

without spending a fortune or running ourselves ragged? That's the big question, and this show is

0:26.9

dedicated to the answer. Hey, welcome back to the podcast. Thank you so much for just taking the time

0:32.8

out of your crazy life to listen to this. You know, about a month and a half ago, we were doing the

0:37.0

Success Summit, and my team did

0:39.0

something different.

0:39.7

They put a box out, which was hysterical.

0:42.5

And it said, if you have a question for Tom, just drop it inside the box.

0:46.0

So I did a show on it.

0:47.7

I got a lot of great feedback.

0:49.8

But what I asked them to do this time was to isolate the questions down to whether it was someone that was newer in the business, like this Luke Martin, who's 18 years old and getting his real estate license next month and he was at the summit, probably with his parents, I would assume.

1:05.1

And or someone that's just behind in their goals and just not achieving the level of success that they desire.

1:10.6

So I've got like five questions I'm to go through that are very much related to that person. And then the sixth question, I'll save as a bonus because it's the one question I get more than anything else. And it's the thing that I'm probably the most recognized for. And I don't mean that like in a grandiose egotistical way. It's just that when people say, Tom Ferry, this word usually follows.

1:30.1

And I'm going to help you unpack that as well.

1:31.5

So let's start right away with Stacey Morris in Atlanta, Georgia, said, hey, what's the one thing you would tell a semi-struggling agent to focus on and work in this market?

1:46.8

Well, we know the Atlanta real estate market was the epicenter of foreclosures back in the day. We know it's a marketplace where a lot of hedge funds

1:51.8

have acquired tons of SFRs. So I'm going to give you a crazy idea. The first thing I would do is I would

1:57.2

identify in your marketplace. This would be some homework. I want to identify

...

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