The way I want to come at it today is through focus.

Because the metaphor is everyone's looking for gold,

but they're all digging holes three feet deep,

looking for the gold.

And they dig 100 holes three feet deep.

So we're kind of doing,

to mix metaphors now,

we're doing everything kind of okay, but not doing a few things really well and better than everybody else.

And the gold is 300 feet down.

That's the problem.

The gold's deep.

So rather than, you know, 100 holes three's deep. So rather than a hundred holes three feet deep, let's just do a few holes and go really deep

and do them well.

And this model is taken from Clay Collins.

He came out with something called the five ones.

And I've expanded it to call it the seven ones.

And I'm not saying you guys should follow this religiously.

But as we go through the model, I want you to count how many you have at each level.

Like I'm saying you should have one at each level, count how many you have at each level,

just to get a sense of how diluted or scattered your business may currently be. And if you choose

to take even two or three of these things and say, all right, we're going to target, we're going to

focus down to one thing at each of these levels and do that really well.

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