You know, they can't say it if it's not true.

From the Asgard Company Studios in beautiful Wichita Falls, Texas,

from the finest mind in the modern fitness industry,

the one true voice in the strength and conditioning profession,

the most important podcast on the Internet.

Ladies and gentlemen, Starting Strength Radio.

Thank you, Mark Wolf.

Welcome back to Starting Strength Radio.

If I seem less than excited to be here today, it is because we are going to talk about a rather

tiresome subject that I'm not excited about having to deal with. And that will be strength and

conditioning and exercise in general in the media. It's tiresome.

It's aggravating.

These people just don't seem to be getting any better over time.

And it just aggravates me to have to even address this.

But I think it's important to arm you with a suitable level of cynicism so that when you hear silly-ass things about what we do,

you immediately recognize that they are silly-ass things and don't take them seriously.

And we'll take it upon yourselves subsequently to express your

cynicism to people you know so that they can begin to think twice before listening to anything

in the media. And this is actually true of just everything in the media.

The whole damn thing is a propaganda organization,

but especially the lifestyle sections where all these exercise pieces tend to end up.

Just amazing.

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