So a strategy session episode, like the one that you're about to hear today, is a live recording of a strategy coaching call that I've had with one of my students.

Or sometimes these calls are with one of you, an art of paid traffic listener. And on today's show, I'm talking with an entrepreneur whose name is Hauka Pash from New Zealand. Now, Hauka is currently using Facebook ads for his wife's new baby sleep consulting

business. I love this niche. In this niche, it's really important, as you might imagine,

to build trust and relationships with prospective customers. So that's what this strategy session

really focuses on. Some different ways that his wife can use Facebook ads and a Facebook ads funnel to build that trust to build that relationship

with their target audience of new moms while building brand awareness and generating sales

for this new business let's jump into it.

What do you get when you combine simplified digital marketing, proven ROI strategies,

and Metallica blasting from his headphones?

You get Rick Moore ready, of course.

So strap in, grab your bulletproof coffee, and get ready because this is the art of pay traffic.

Here's Rick. ready because this is the art of pay traffic here's rick hey hey what's up my friends thanks for

coming to hang with me today for another episode of the art of pay traffic podcast i'm your host

rick mulready and i help you simplify online marketing strategies so that you can scale and create

consistent income and freedom

in your business. Hope you're having an awesome day today, whatever you're up to. And as I mentioned

earlier, this is another strategy sessions episode where I'm talking with one of my students. His

name is Hauka Pash, and he's using Facebook ads to help build his wife's new baby sleep consulting business. I like this niche a lot.

This is where they are helping new moms with newborns or very young children help those kids

sleep better through the night. And they're at a point in their business where they're really

just testing different strategies to see which one converts the best for getting

people to sign up for their sleep consulting service. And one key thing you're going to hear in

...